TMCnet News
Research and Markets Adds Report: 2014 Report on the International Anti-Counterfeit Packaging Market - Forecasts to 2020 [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) Research and Markets has added the "2014 Report on the International Anti-Counterfeit Packaging Market - Forecasts to 2020" report to its offerings. In a release, Research and Markets noted that report highlights include: Technological advancements and government initiatives to curb counterfeiting is expected to drive the market growth. ""Counterfeiting practices are rising for food and pharmaceutical products due to globalization of retail sector and dilution of supply chain. Anti-counterfeit packaging market in track and trace technology for product tracking is growing and expected to mature in next few years. Emergence of E-pedigree applications in pharmaceutical is changing the application of RFID technology from real time tracking to real time managing"" state Allied Market Research analyst Debbie Shields and Roshan Deshmukh. Anti-counterfeit measurements are taken by companies, so as to minimizing loss due to counterfeiting in- terms of revenue and loyalty. Cost is the significant factor responsible for counterfeiting. However, it is observed that drugs and food items that cost lower are mostly counterfeited mainly due to lower risk involved in terms of penalties. Anti counterfeit packaging is used in both over the counter and prescription based drugs. Increase in demand for over the counter drug, through internet, raises counterfeiting incidence. These threats can be minimized through implementation of RIFD technology, which is collaborated with e-pedigree software. Leading application of anti-counterfeit packaging includes pharmaceutical drugs, food products, electronic products, apparels etc. Report information: http://www.researchandmarkets.com/research/l399wr/global ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |