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eXelate Introduces Data Marketing Breakfast Series [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) eXelate introduced the first of its data marketing breakfast series that will engage marketers and agencies in discussions on the application of data and data management tools to prospect, upsell, and resell across video, mobile, and display channels. According to a company release, at the invite-only eXelate Summer Series: New York City, senior executives from eXelate, Foursquare, FreshDirect, MediaMath, Mercedes-Benz, and Verizon Wireless will share customer insights and best practices for leveraging data to create real-time marketing advantages in digital media. eXelate said the event takes place on Wednesday, June 25, from 8:30 a.m. to 12 p.m. ET at Soho House, which is located at 29-35 Ninth Avenue in New York City. Panel discussions and presentations will address the following: -Harnessing the power of first- and third-party data to grow current client revenue and add new customers; -Engaging consumers across multiple channels with consistent messaging; -Leveraging technology to manage marketer data and make it actionable in an increasingly fragmented media world. The panel's guests include: -Verizon Wireless Director - Advertising Strategy, Production and Brand, Nileem Jani -Mercedes-Benz USA Marketing Analytics Lead, Scott Martino -MediaMath Co-Founder and SVP OPEN Partnerships, Greg Williams eXelate is an independent data platform. Event information: eXelate.com/summerseries More information and complete details: www.eXelate.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |