Can social selling be used to increase B2B sales? [Bizcommunity (South Africa)]
(Bizcommunity (South Africa) Via Acquire Media NewsEdge) It's no wonder that more and more B2B brands are warming to the idea of social selling; when done correctly, it can be a powerful tool for increasing B2B sales.Social selling is the practice of using employees' personal social media accounts as marketing tools
Employees' social media accounts can be used to boost B2B sales both by finding new customers and by selling more to existing customers. In order to do this, employees use their personal accounts to recommend company blog posts, articles or products to their social network.
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