Three marketeers in running for national award ; Case study [Bristol Evening Post (England)]
(Bristol Evening Post (England) Via Acquire Media NewsEdge) ? THREE Bristol marketeers are showing the way in the sector with shortlisted entries in a national book awards.
Bryony Thomas decided to go it alone after years of running accounts for the likes of IBM, Dell and HP.
She led a pitch team that secured a multi-million pound Microsoft account.
Then working freelance for clients including Lloyds TSB, whilst securing an MBA with distinction, Bryony undertook an award-winning strategic customer management project for database specialists ClarityBlue, where she subsequently became director of marketing.
She played a role in raising the profile of the 200-employee business as part of a strategy that saw the company sell to Experian for Pounds 85 million in 2006.
At 28, Bryony secured the position of divisional director of marketing for the FTSE 100 company, reporting directly to the board. She now helps businesses big and small to understand and make the most of their marketing activity to help them grow in a sustainable way through her Watertight Marketing Accredited Consultant Network.
Her book, Watertight Marketing, is in the running for the Small Business Book Awards 2014, and will compete in a public vote for the community award category.
Bryony said: "Bristol has some phenomenal marketing talent, and I'm thrilled that the world has started to notice.
"It really is a shame we can't both win! I hope the city gets behind us by voting for both, or either of our books."
The opposition includes fellow Bristolians Sonja Jefferson and Sharon Tanton, whose co-wrote Valuable Content Marketing.
Sonja said: "It's no coincidence that two books for small businesses have come out of this fantastic city.
"Bristol has become a thriving centre for entrepreneurial businesses in recent years. We are delighted to help put our city and the small business community on the international map."
Valuable Content is a content marketing consultancy and training business based at Spike Island, using Sonja's sales and marketing expertise and Sharon's creative copy writing skills.
All three authors attended the University of Bristol, and live and work in the city.
They are also regular professional collaborators, working on common clients and sharing the conference stage as speakers.
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