|[May 13, 2014]
Blue Cross Blue Shield of Massachusetts Introduces Blue 20/20, a New Vision Product Powered by EyeMed Vision Care
BOSTON --(Business Wire)--
to Tweet) Blue
Cross Blue Shield of Massachusetts (BCBSMA) announced today it has
established a relationship with EyeMed
Vision Care, the nation's fastest growing vision benefits company,
for a new vision care offering, Blue 20/20.
"Our members value affordability, flexibility and choice, all things
which EyeMed delivers to their customers. This relationship is a natural
fit, as EyeMed is a true leader in vision care benefits," said Timothy
O'Brien, Senior Vice President of Sales and Marketing at BCBSMA. "Blue
Cross' medical, dental and other benefits offer employers a one-stop
shopping solution and we are thrilled to add Blue 20/20 to our
Blue 20/20 plans include:
Affordable, high value premiums.
Routine eye exams.
Savings on frames, including designer frames, premium lenses and
coatings, as well as contact lenses.
Award-winning customer service.
Access to the nation's largest vision network, with more than 60,000
independent providers and national retailers including LensCrafters,
most Pearle Vision locations, Target (News - Alert) Optical, Sears Optical and
"It's our privilege to be the vision care experts behind this vision
product for Blue Cross Blue Shield of Massachusetts, the largest health
plan in Massachusetts. We're confident their clients and members will be
delighted with the Blue 20/20 vision plan that offers all the strengths
of EyeMed and the Luxottica family that's behind it," said Lukas
Ruecker, EyeMed Vision Care President.
Ruecker added, "We're especialy eager for BCBSMA Blue 20/20 members to
have access to the largest and most diverse choice of in-network vision
providers, including both independent and true in-network retail
locations; industry-leading weekend and evening service hours from our
call center and many network provider locations; an amazing selection of
the top eyewear and retail location brand names plus access to the
latest in lenses through our lab network. These kinds of advantages have
made us America's fastest growing vision benefits company. We look
forward to helping BCBSMA members see life to the fullest."
For more information about Blue 20/20 contact your sales representative
or call (800) 422-3545 for small group direct sales or (800) 531-2563
for small/large brokered sales.
About Blue Cross Blue Shield of Massachusetts
Blue Shield of Massachusetts (www.bluecrossma.com)
is a community-focused, tax-paying, not-for-profit health plan
headquartered in Boston. We are the trusted health plan for more than
31,500 Massachusetts employers and are committed to working with others
in a spirit of shared responsibility to make quality health care
affordable. Consistent with our corporate promise to always put our 2.8
million members first, we are rated among the nation's best health plans
for member satisfaction and quality. Connect with us on Facebook,
Cincinnati, Ohio-based EyeMed Vision Care is
the second largest and fastest growing vision benefits company in the
United States with more than 36 million members. Dedicated to becoming
America's first choice for vision benefits, the company's products,
operations and business ambitions are focused on a single brand-defining
mission: delivering the vision benefits that members appreciate most.
One of the company's distinctive features is an expansive network of
independent vision care providers combined with many of America's
favorite retail brands, including LensCrafters, most Pearle Vision
locations, Target Optical, Sears Optical and JCP Optical. EyeMed is a
proud sponsor of OneSight, a charitable organization dedicated to
eradicating the vision crisis across the United States and around the
world. EyeMed is part of the Luxottica family of companies. Visit us at eyemed.com,
follow us on Twitter
and find us on LinkedIn.
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