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Wi-Fi is Better Than Chocolate? National Survey of Entrepreneurs Says YesPHILADELPHIA --(Business Wire)-- A national survey of entrepreneurs and small business IT decision makers conducted by Bredin Research and sponsored by Comcast Business found that offering free Wi-Fi works better at keeping customers happy than common "waiting area" conveniences like candy, water or magazines. These "Main Street" businesses that offer Wi-Fi - coffee shops, bars, restaurants, retailers, doctor's offices and others - are leveraging the service to attract new clientele, improve customer loyalty and raise their profile within the community. Respondents who indicated that they do not currently offer Wi-Fi also understand the benefits of offering the service in their location, and overwhelmingly their intention is to offer it in the near future. Those that do not plan on offering it - predominantly those that have been in business for 20 or more years - cite concerns over tech support, employee distraction and cost. "Main Street businesses and entrepreneurs of all types recognize that wireless Internet access is a must for their patrons, and that providing free Wi-Fi can give them a competitive edge," said Bill Stemper, president, Comcast (News - Alert) Business. "More and more, we are seeing that if a business provides Wi-Fi now to its employees for business purposes, extending access to its customers is a logical next step that is a way to keep them coming back in the future. Given the challenges that small businesses face in today's uncertain economy, we are encouraged that technologies like Wi-Fi will help sustain growth." The key survey findings are:
Find the SMB Wi-Fi survey on social media with #SMBWiFi. About Comcast Cable Comcast Cable is the nation's largest video, high-speed Internet and phone provider to businesses and residential customers. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com for more information. About Comcast Business Comcast Business, a unit of Comcast Cable, provides advanced communication solutions to help organizations of all sizes meet their business objectives. Through a next-generation network that is backed by 24/7 technical support, Comcast delivers Business Internet, Ethernet, TV and a full portfolio of Voice services for cost-effective, simplified communications management. For more information, call 866-429-3085. Follow us on Twitter (News - Alert) @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Bredin Bredin is a market research firm and consultancy which helps clients better understand and engage with small and mid-sized businesses (SMBs). Bredin provides market insight through original research, develops marketing strategy and executes acquisition and retention programs to help clients develop profitable, long-term relationships with SMBs. Learn more at www.bredin.com.
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