|[May 13, 2014]
Canon Broadens Its Imaging Lineup with Two New EF Ultra Wide-Angle Zoom Lenses and White EOs Rebel Sl1 Digital SLR Camera
MELVILLE, N.Y. --(Business Wire)--
Canon (News - Alert) U.S.A., Inc., a leader in digital imaging solutions, is proud to
announce two new wide-angle lenses and a new white color model of the
EOS Rebel SL1 Digital SLR camera, just in time for summer. The
introduction of the new Canon EF 16-35mm f/4L IS USM and the EF-S
10-18mm f/4.5-5.6 IS STM wide-angle zoom lenses provides Canon digital
SLR camera users with the ability to capture stunning photographs and
videos of spacious landscapes and many other iconic scenes. The EF
16-35mm f/4L IS USM lens is the first L-series wide-angle zoom lens
equipped with image stabilization, providing professional photographers
with expanded creative options, especially in low light. The EF-S
10-18mm f/4.5-5.6 IS STM wide-angle lens is an affordable option for
entry-level DSLR users looking to enhance their images and videos with
unique and creative perspectives.
Since its introduction in March 2013, the EOS Rebel SL1, the world's
smallest and lightest digital SLR camera1, has provided
photographers of all levels with a high-performance digital SLR in a
small, compact camera body. The new white EOS Rebel SL1 Camera Kit is
complemented by a matching white EF-S 18-55mm f/3.5-5.6 IS STM lens and
offers a stylish alternative for photographers who like to stand out
from the crowd.
"Having just reached a milestone of producing 100 million EF lenses,
Canon is dedicated more than ever before to its heritage of creating
outstanding optics for photographers of all levels," said Yuichi
Ishizuka, president and COO, Canon U.S.A., Inc. "The EF 16-35mm f/4L IS
USM and EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses, when
paired with Canon EOS Digital SLR cameras, are powerful tools that can
enhance any photographer's creativity. And new to the U.S. market, the
white EOS Rebel SL1 Digital SLR camera with its companion white lens,
provides users with high-quality images in a small, compact body that is
easy to bring along on all their summer adventures."
EF 16-35mm f/4L IS USM
Fully compatible with all EOS Digital SLR cameras including full-frame
models like the EOS 5D Mark III and EOS 6D Digital SLR cameras, the
compact and lightweight EF 16-35mm f/4L IS USM ultra wide-angle zoom
lens offers high image quality and an Optical Image Stabilizer (IS) for
shake correction up to four shutter speed steps2, making
handheld shooting possible in dimly lit scenes where camera shake can
occur. In addition, an intelligent CPU in the lens automatically selects
the optimal IS mode by recognizing differences between normal handheld
shots and panning. This technological advancement supports a greater
range of creative expression for photographers in otherwise difficult
shooting situations, such as dark indoor scenes where flash photography
is prohibited, or in places where a tripod cannot be used, or when
shooting at low ISO speeds.
The EF 16-35mm f/4L IS USM ultra wide-angle zoom lens features newly
developed, high quality Canon optics that incorporate three GMo
(Glass-Molded) aspheric lens elements, including a large-diameter
aspheric lens, which help improve image quality by correcting
aberrations. Two additional UD lens elements help reduce chromatic
aberration from edge to edge throughout the entire zoo range for
excellent image quality with high resolution and contrast. The lens also
features enhanced fluorine lens coatings on the front and rear lens
surfaces to repel dust particles and help ensure superb color balance
while minimizing ghosting. The inner focusing and ring USM offer silent,
fast and accurate autofocusing. Full-time manual focus adjustment is
available in autofocus (AF) mode. A nine-blade circular aperture creates
beautiful, soft backgrounds. A new compact four-group zoom system
provides a minimum focusing distance of 0.28m/11 inches throughout the
zoom range and a maximum magnification of 0.23x at the telephoto end for
EF-S 10-18mm f/4.5-5.6 IS STM
Created to be a great companion lens for the Canon EOS 70D, EOS Rebel
T5i, EOS Rebel SL1 and other EOS Digital SLR cameras with APS-C size
image sensors, the EF-S 10-18mm f/4.5-5.6 IS STM lens expands Canon's
line of Stepping Motor (STM) lenses. For entry-level users, this
affordable wide-angle lens offers the ability to shoot creative,
high-quality images and video in tight indoor locations such as a cozy
corner table in a restaurant or unique vacation photos where the subject
is close up, yet the surrounding area can still fill the frame.
The EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens features a
compact and lightweight design with an Optical Image Stabilizer for
shake correction up to four shutter speed steps3, enabling
handheld shooting in low light. The lens' stepping motor and newly
designed focus mechanism are ideal for Canon EOS Movie Servo AF
(available on EOS 70D, EOS Rebel T5i and EOS Rebel SL1 cameras) to
provide smooth, quiet and continuous autofocusing during video shooting,
as well as when taking photos.
The EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lens features one UD
lens element to help reduce chromatic aberration throughout the zoom
range for excellent image quality with high resolution and contrast. It
also features enhanced multi-layer lens coatings to help ensure superb
color balance while minimizing ghosting and flare, while a seven-blade
circular aperture creates beautiful, soft backgrounds.
Compared to the EF-S 10-22mm f/3.5-4.5 USM wide-angle lens, the EF-S
10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens is nearly 20%
smaller and 38% lighter. When combined with a compact digital SLR, such
as the Canon EOS Rebel SL1 camera, the smaller size makes it very
convenient to carry with the camera when traveling. The compact
four-group zoom optical system provides a maximum magnification of 0.15x
at the telephoto end. The wide-angle zoom range of the new EF-S 10-18mm
f/4.5-5.6 IS STM is a perfect complement to the currently available EF-S
18-55mm IS and EF-S 55-250mm IS STM zoom lenses.
New Lens Availability
The Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM
ultra-wide zoom lenses are scheduled to be available in June for
estimated retail prices of $1,199.00 and $299.99, respectively. For more
information about Canon EF Lenses visit: www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup.
White EOS Rebel SL1 Kit with EF-S 18-55mm f/3.5-5.6 IS STM Lens
The Canon EOS Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM lens kit in
white is scheduled to be available at the end of June for an estimated
retail price of $749.99. For more information about the white
Canon EOS Rebel SL1 Digital SLR Camera kit and the full list of product
specifications, visit www.usa.canon.com/eos.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital-imaging solutions. With
approximately $36 billion in global revenue, its parent company, Canon
Inc. (NYSE: CAJ) ranks third overall in U.S. patents registered in
2013,† and is one of Fortune Magazine's World's Most Admired Companies
in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers'
Choice Award for Service and Reliability in the digital camera and
printer categories for the tenth consecutive year, and for camcorders
for the past three years. Canon U.S.A. is committed to the highest level
of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and
environmental responsibility. To keep apprised of the latest news from
Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss
and follow us on Twitter (News - Alert) @CanonUSA.
All referenced product names, and other marks, are trademarks of
their respective owners.
Availability, prices, and specifications of all products are subject
to change without notice. Actual prices are set by individual dealers
and may vary.
† Based on weekly patent counts issued by United States Patent and
1 Among digital SLR cameras which use APS-C size
equivalent sensors. As of March 1, 2014, based on Canon's research.
2 Based on CIPA (Camera & Imaging Products Association)
standards. Testing performed using EOS-1D X digital SLR camera at focal
length of 35mm
3 Based on CIPA (Camera & Imaging Products Association)
standards. Testing performed using the EOS 7D Digital SLR camera at a
focal length of 18mm (29mm in 35mm equivalence).
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