MTN Subscribers Increase to 9 Million
(AllAfrica Via Acquire Media NewsEdge) Subscribers to mobile telecom MTN Uganda have increased to 9.5 million, from 8.7 million between January and March 2014. MTN Uganda announced that the 8.4 percentage increase in its subscriber base was due to attractive bundle offers aimed at both acquisition and retention of subscribers.
The telecom company says that their regionally-focused sales and distribution campaigns further supported the performance. At MTN Group level, subscriber base has shot up to 210 million subscribers, up from 207 million subscribers registered in the year 2013.
Their revenue results also show that local currency data revenue increased by 67.7 % and now contributes 23.5 per cent of MTN's revenue. MTN Group President and CEO, Sifiso Dabengwa, said MTN Uganda continued to show good growth and increased market share despite the high competition in the Ugandan market. Increased penetration into rural areas and improved network quality further supported this growth.
"Our operating environment remains tough with persistent price competition and regulatory challenges in key markets. Subscriber numbers grew marginally by 1.1 per cent mainly due to a ban on the sale of Sim cards in Nigeria during March, the disconnection of non-revenue-generating subscribers in South Africa and slower subscriber growth in Iran," Dabengwa said.
MTN Uganda CEO Mazen Mroué said MTN Mobile Money remains the fastest growing product in Uganda with more than five million registered users with each making at least five transactions every month. This has been supported by a large network of more than 30,000 agents.
In terms of internet, MTN says that the telecom's data subscribers now stands at 2.6 million.
Copyright The Observer. Distributed by AllAfrica Global Media (allAfrica.com).
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