Larry Lisser to Present at Metaswitch Forum 2014

EMBRASE President to share go-to-market methods on Hosted Communications 

San Francisco, CA (News - Alert) - May 6^th, 2014 - EMBRASE Business Consulting announced today that its President, Larry Lisser, has been invited to present at Metaswitch Forum 2014, being held May 12-15, 2014 in New Orleans. Metaswitch Forum brings together communication service providers, technology vendors and expert speakers from around the world for three days of discussions on innovative products, industry trends and best practices on network transformation, cloud computing and the rise of software telcos.

With the market for IP Communications booming and the adoption of Hosted PBX (News - Alert) products accelerating across all business-to-business segments, the Metaswitch Forum is holding a pre-conference workshop - on Monday afternoon, May 11^th - dedicated to helping it customers maximize this rising opportunity.  Larry Lisser (News - Alert), a leading voice on hosted communications since its early days, will share some of his experience on navigating and optimizing the many implications of going to market with Hosted PBX and related services.

Since 2004, EMBRASE has worked with a cross section of service providers in the US and Canada, enabling them to commercialize hosted services offerings and leverage them to grow revenue and market share.

"I have long been impressed by Metaswitch and by the way in which they enable their service providers to be successful with hosted IP services", said Lisser, the founder of EMBRASE and of StartupCamp, a launching pad for entrepreneurs innovating with communications technologies. "Having participated in hosted communications market since its emergence, I'm looking forward to sharing some of what EMBRASE has uncovered about selling and marketing these services."

About working with EMBRASE, Jeff Uphues - Senior Vice President of Cbeyond (News - Alert) - added, "Larry and his team brought an educated and insightful perspective to the strategy development process at Cbeyond. They helped us not only to better recognize our key strengths in the crowded hosted PBX segment, but more importantly how to creatively package and articulate them to the market in a way that created confidence and success for our sales force."

About Embrase

Embrase Business Consulting offers market strategy and a range of selling and marketing solutions to telecom service providers and related vendors innovating with communications technologies. Since 2003, Embrase has assisted a cross section of companies around the globe to make strategic decisions, successfully enter new markets and accelerate commercial success. For more information, please visit www.embrase.com, or follow @larrylisser on Twitter (News - Alert).

Metaswitch Forum 2014

Themed "The Brains of the New Global Network," Metaswitch Forum takes place May 12-15, 2014, at the Hyatt Regency New Orleans. The annual Metaswitch Forum brings together communication service providers, technology vendors and expert speakers from around the world for three days of discussions on innovative products, industry trends and best practices on network transformation, cloud computing and the rise of software telcos. Please visit http://www.metaswitchforum.com, search #mforum14 or follow @metaswitch on Twitter for details.

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