|[May 06, 2014]
Millicom International Cellular: Millicom to provide exclusive content of the 2014 FIFA World Cup™ Brazil through Tigo in Latin America
STOCKHOLM --(Business Wire)--
Millicom (News - Alert) (Stockholmsbörsen: MIC) (STO:MIC), the international
telecommunications and media company, today announced that it has
acquired certain media rights to the 2014 FIFA World Cup Brazil™ that
will allow Tigo customers in seven Latin American countries to enjoy
live coverage of the 2014 FIFA World Cup™ on their mobile handsets and
via broadband Internet.
Millicom has exclusive mobile transmission rights for Colombia, Costa
Rica and Honduras whose national teams have succeeded in qualifying for
the final tournament of the 2014 FIFA World Cup™, as well as Guatemala,
El Salvador and Paraguay whilst in Bolivia these rights are
non-exclusive. Millicom also has the non-exclusive broadband Internet
rights in the same countries.
The tournament runs from 12 June to 13 July, during which period Tigo
customers in Latin America will be able to access all 64 live matches
with multi-angle views, live statistics, dedicated social media, news,
schedules as well as other exclusive FIFA World Cup™ material. Tigo will
aunch a dedicated FIFA World Cup™ application for smartphones and
tablets for the most popular Android (News - Alert) and iOS operating systems.
Commenting on the partnership today, Millicom's President and CEO,
Hans-Holger Albrecht, said "Football is a passion for so many people in
Latin America. With the FIFA World Cup this year the interest and
excitement will be huge. Our customers will want to see the action
wherever they are, so we are delighted to give them that service as part
of their digital lifestyle."
"This is fantastic news for football fans in Colombia, Costa Rica,
Honduras, Guatemala, El Salvador, Paraguay and Bolivia as it makes the
2014 FIFA World Cup far more accessible for fans in these territories as
they need not to worry about missing any of the vital moments from the
64 matches of football's flagship event returning after 36 years to
South America," explains FIFA TV Director Niclas Ericson.
Millicom is a leading international telecommunications and media company
dedicated to emerging markets in Latin America and Africa. Millicom sets
the pace when it comes to providing digital lifestyle services to the
world's emerging markets, giving access to the world, primarily through
mobile devices. Operating in 15 countries, Millicom offers innovative
and customer-centric products. Millicom employs more than 10,000 people
and provides mobile, cable, broadband, TV content, online and financial
services to over 50 million customers. Founded in 1990, Millicom is
headquartered in Luxembourg and listed on NASDAQ OMX Stockholm under the
symbol MIC. In 2013 Millicom generated revenue of $5.16 billion and
EBITDA of $1.9 billion.
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