|[April 29, 2014]
Wunderman Wins Webby Awards for Xbox One and FIFA 14
SEATTLE --(Business Wire)--
The people have spoken! At the 18th Annual Webby Awards, two
Wunderman campaigns topped their categories to win People's Voice
awards. Wunderman Seattle's "Doctor's
Note" campaign, promoting the launch of Xbox One, and Colombia's "FIFA
14" for the popular Xbox soccer game, secured the highest number of
votes in the Consumer
Electronics and Sports
As part of the Xbox One launch, Wunderman Seattle created a "doctor's
note" to help fans get out of prior obligations so they would have time
to play with their new console. The result was a customizable, Mad
Libs-style form letter that gamers of all stripes could fill out and
share in a tongue-in-cheek way.
"Gamers respond best when they know we understand them," said Chris
Elliott, executive creative director at Wunderman Seattle. "Calling in
sick the day of a hot release is a common joke. We took that idea,
leveraged their inherent social natures, and gave them an excuse-not
only for a day of gaming indulgence, but to broadcast their excitement
to other gamers and even beyond to family and friends."
To announce that the FIFA 14 Xbox game now includes the Colombian soccer
league, Wunderman/Y&R Colombia called upon pro gamers to recreate the
goals and plays made on the pitch, as a Colombian match was being aired.
When people least expected it, the live game was switched to the FIFA 14
With 12,000 entries, the Webby Awards is the leading international award
honoring excellence on the Internet. For the People's Voice Award,
members of The International Academy of Digital Arts and Sciences select
nominees and the online community votes to determine the winner.
Advertising Age (News - Alert) ranks Wunderman as the #1 global digital agency
network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices
in 60 countries offering Brand Experience, Consumer Engagement, Data &
Insights and World Health marketing solutions. Powered by complex
analytics and strategic insight, creative content engages the consumer
as participant, critic, creator and champion in always-on conversations
to propel our clients' growth. Best Buy (News - Alert), Citibank, Coca-Cola, Ford, Land
Rover, Microsoft, Nokia, Novartis, Telefónica and leading local and
regional brands are among them. Wunderman is a member of WPP
(NASDAQ:WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.
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