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Statement by John Wiesehan Jr., CEO of Mistic Electronic Cigarettes, Regarding FDA's Proposed Deeming Regulations on E-Cig Category
[April 24, 2014]

Statement by John Wiesehan Jr., CEO of Mistic Electronic Cigarettes, Regarding FDA's Proposed Deeming Regulations on E-Cig Category

CHARLOTTE, N.C. --(Business Wire)--

John Wiesehan Jr., CEO of Mistic®, maker of high quality, value-priced electronic cigarettes and vapor products, today issued the following statement:

"While we are currently reviewing the FDA's proposed deeming regulations to extend its product authority on the marketing of electronic cigarettes, our initial reaction to the proposal is positive, and we commend the FDA's efforts to establish a science-based regulatory framework.

"Mistic always has supported sensible regulation and will continue to work with the FDA, as well as others in the industry, to ensure the highest level of quality and the appropriate marketing of e-cigarettes. We also plan to submit a detailed statement on the proposed rule during the public comment period.

"As a leader in the e-cig industry, Mistic already has taken many of the steps that would be required under the deeming process, such as listing ingredients on our packaging and including warnings about underage usage and nicotine use. Our company also continues to be a strong supporter of the We Card™ program, which helps educate and train retailers to prevent the sale of e-cigarettes to minors at the point of purchase.

"We believe that a reasonable regulatory framework is important to help move the industry forward, and todays proposed rule is a step closer to achieving that goal, especially since e-cigarettes have become a significant alternative to smoking."

About Mistic

Mistic® electronic cigarettes is a conscious-minded brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company's rechargeable and non-rechargeable e-cigarettes are sold in approximately 40,000 retail outlets and wholesalers across the U.S., including Walmart, Dollar General, Kangaroo Express, Circle K, Hess, Family Dollar, Winn Dixie/Bi-Lo and Food Lion, Mclane, H.T. Hackney, Coremark, Nash Finch, Petrey, expanding to 60,000 stores with the introduction of its Haus™ Personal Vaporizer. Mistic continually works to provide customers with a more enjoyable vaping experience at a price below its competitors and much less than that of traditional cigarettes. As the best-selling brand of e-cigarettes at Walmart, Mistic continues to be a leader within the e-cig category, ranking No. 2 in unit sales and No. 3 in dollar sales in XAOC channels, according to Nielsen C-Track Database and Wells Fargo (News - Alert) Securities for the 2013 year ended September 28.

For more information on the company, visit, follow on Twitter @MisticEcig, watch on YouTube, or like on Facebook at MisticElectronicCigarettes.

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