[April 23, 2014]

Noetix and Kalido Announce Merger-of-Equals

Noetix, the largest independent provider of instant operational reporting and packaged analytics for Oracle (News - Alert) Applications, and Kalido, the leading provider of business-driven information management software, today announced they have combined their businesses in a merger of equals. The combined business is called Magnitude Software, and is a leading provider of Enterprise Information Management (EIM) software, with 10 award-winning enterprise class EIM products and over 600 active enterprise clients with more than 200,000 users in 100 countries worldwide. Nigel Turner, formerly Kalido's President, will serve as Magnitude Software's president. Doug Moore (News - Alert), formerly Noetix President, will serve as executive vice president and chief financial officer of Magnitude Software.

"This merger creates a leader in the high growth Enterprise Information Management market, offering an unparalleled family of applications from business intelligence and data warehousing to master data management, reporting and analytics," said Nigel Turner, president of Magnitude Software.

"Bringing together strong, established enterprise software products creates economies of scale, and opportunities to leverage talent, product innovation and best practices across the Magnitude Software family of applications which will result in more choices and higher value for our customers," said Doug Moore, executive vice president and chief financial officer of Magnitude Software.

The advent of Big Data and an increasing need for accurate, consistent and timely information is creating a significant growth opportunity for EIM vendors. According to Gartner (News - Alert) revenue forecasts, the addressable market segments for Magnitude Software products is an $18.2 billion market which is projected to grow at a combined 7.9 percent CAGR to $26.7 billion by 2018¹. "This merger brings together a rich architecture and expanded business content," said Claudia Imhoff, author and internationally recognized expert on business inelligence software, president of Intelligent Solutions, Inc., and founder of the Boulder BI Brain Trust. "This combination will position Magnitude Software squarely in the Enterprise Information Management market."

Magnitude Software will continue to innovate, deliver and support the full Kalido and Noetix (News - Alert) product lines and all service and support agreements remain unchanged. The Kalido product set includes a model-driven and automated data warehouse solution that integrates data from multiple sources to rapidly deliver a foundation for analytics. Noetix products offer operational reporting and packaged data warehouse solutions that automatically generate business intelligence content from Oracle E-Business Suite. Together, Kalido and Noetix offer significant automation that will enable customers to integrate and harmonize data from multiple sources and rapidly deliver data into the hands of decision makers across the enterprise.

1. Source (News - Alert): Gartner, "Forecast: Enterprise Software Markets, Worldwide, 2011-2018, 1Q14 Update." Addressable market segments from the Gartner report include analytic applications and performance management, cpm suites, data integration tools, data quality tools, other data integration software, requirements definition and management, and business intelligence platforms.

About Magnitude Software

Magnitude Software is the leading provider of Enterprise Information Management software that drives real business value for customers. Magnitude Software offers a family of award-winning applications from business intelligence and data warehousing to master data management, reporting and analytics. At the core of Magnitude's business is a passionate focus on customer success and a vision to accelerate and automate the end-to-end process of integrating, managing and analyzing information to support business decision making, while reducing operational cost and risk. Magnitude Software drives business results for over 600 active enterprise clients with more than 200,000 users in 100 countries worldwide. For more information, please visit www.magnitudesoftware.com.

About Noetix

Noetix provides instant operational reporting and packaged analytics for Oracle Applications. For more than 20 years, Noetix has helped customers worldwide to quickly and cost-effectively access the enterprise application data necessary for critical decision-making. For more information, please visit www.noetix.com.

About Kalido

Kalido is the leading provider of business-driven information management software, enabling companies to manage data as a shared enterprise asset with speed, agility and flexibility. Kalido software has been deployed at customers in over 100 countries, including 20 percent of the world's most profitable companies as determined by Fortune Magazine. For more information, please visit www.kalido.com.

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