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JIA Shanghai Rebrands as Cachet Boutique [Manufacturing Close - Up]
[April 23, 2014]

JIA Shanghai Rebrands as Cachet Boutique [Manufacturing Close - Up]


(Manufacturing Close - Up Via Acquire Media NewsEdge) Cachet Hotel Group (CHG), owner and operator of JIA hotel Shanghai has rebranded the property Cachet Boutique and appointed a new hotel management team, the company announced.

"We are pleased to announce a multi-lingual management team with extensive hospitality and lifestyle branding experience in the Asia Pacific region," said Alexander Mirza, CEO of Cachet Hotel Group. "Furthermore, these appointments reflect our commitment to leading social change in the hospitality industry by promoting highly qualified women and local talent to senior management positions at our properties around the world." According to a release, Candice Huang has been named the new General Manager of Cachet's new luxury boutique hotel in Shanghai. Huang comes to Cachet after fifteen years of experience in the luxury and fashion sectors. Huang spent several years working as a model for luxury brands such as Tiffany, Marie Claire, and Moschino. Subsequently, she spent fifteen years working as Director of Marketing, PR, Branding and Event Management projects for brands such as Dolce Gabbana, Dior and Fendi.



Brandon Li has also been appointed Hotel Operations Manager at Cachet Boutique Shanghai. Li joins Cachet from Starwood Hotels and Resorts where he progressed through the ranks of its 5 star hotels and was recognized as a high potential operations executive in China. Most recently, Li served as Director of Rooms and successfully opened the first Westin Resort in Mainland China - the Westin Sanya Haitang Bay Resort.

Judy Liu joins Cachet Boutique as its new Director of Sales and Marketing. Liu brings over fifteen years of experience in regional and property level hotel marketing operations in Greater China, with IHG and Accor hotel group.


Fergus MacDougall has been named Entertainment and VIP Services Manager for Cachet Boutique. Fergus brings over twenty years of hospitality experience including managing hotel properties for Accor, Morgans of Sydney and URBN Hotel Shanghai.

Completing the senior team, Echo Liu has been appointed the Financial Controller of Cachet Boutique. Liu spent the past six years at the property as an integral leader in finance and oversaw the transition of hotel ownership to CHG.

Over the ensuing months, this team's main goal is to oversee the renovation of the Cachet Boutique property of 931 Nanjing Road, including the construction of the new flagship Adidas store, new restaurants on the property and for the hotel, the renovation of the third floor - which will be transformed into a social mecca for entertainment and nightlife. The transformation of the property is expected to complete in September 2014.

Cachet Hotel Group (CHG) is a management company.

Cachet Boutique Shanghai, formerly known as JIA Shanghai, is a boutique hotel.

More Information: www.cachethotels.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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