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Provenir Named a "Cool Vendor" for 2014 by Gartner
[April 22, 2014]

Provenir Named a "Cool Vendor" for 2014 by Gartner


BOSTON --(Business Wire)--

Provenir, a leading provider of real-time customer engagement technology for marketing agencies, today announced it was included in the list of "Cool Vendors" in the Cool Vendors in CRM Marketing Applications, March 27, 2014 report by Gartner, Inc.

Just five vendors were selected for the report. Kimberly Collins, Research Vice President of Gartner (News - Alert) noted, "This year's Cool Vendors for CRM marketing applications provide robust asset management, MRM in a business process outsourcing model, integrated marketing solutions for small or midsize businesses, communities for constituent-based industries, and a cross-channel customer engagement platform."

"We are delighted to be selected for this year's Gartner Cool Vendor report," said Mark Smith, Ph.D., President of Provenir's customer engagement division. "Since our business was launched ust a year ago, we have seen great traction for our new approach to orchestrating consumer journeys across all of a brand's channels. Recognition on this list provides great validation to our agency partners, who use Provenir to quickly and easily deliver the new types of experiences that their brand clients now demand."



Provenir's real-time customer engagement hub, which sits in the cloud, is used by marketing agencies to orchestrate interactive customer journeys for its clients. The technology uses the brand's existing infrastructure, saving considerable time and money. Until Provenir, the options were limited to expensive and time-consuming manual coding or rebuilding the existing systems and touch points.

About Provenir


Provenir is a global provider of a cloud-based real-time customer engagement hub that enables agencies to orchestrate omni-channel customer journeys across a brand's existing touch points, systems and data. Different from campaign-based approaches, the solution gives brands the ability to rise to the challenge of the Age of the Customer, by proactively listening for comments, events and "moments of truth" and turning them into immediate, interactive, individual experiences that truly engage. For more information please visit www.provenir.com/listening, and follow us on Twitter (News - Alert@ProvenirEngage and LinkedIn.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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