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Strategy Analytics: Google Search and Navigation Are Most Used Apps While Driving [Health & Beauty Close - Up](Health & Beauty Close - Up Via Acquire Media NewsEdge) Google Search and Google Navigation are the two most commonly used apps while driving in the US and Western Europe according to a recent Strategy Analytics survey. According to a release, the Automotive Consumer Insights (ACI) report "The Connected Car: Consumer Interest and Current User Experience" shows that 48 percent of smartphone owners in the US report using apps while driving. This is in comparison to 37 percent in Europe and a whopping 78 percent in China. The company reported that Facebook is also frequently used while driving by smartphone owners in the US and Western Europe. Additionally, Pandora is regularly accessed behind the wheel in the US while QQ, WeChat, and Sina Weibo are most commonly used while driving in China. "Drivers are frequently accessing these services, with search, navigation, and parking finder apps in particular, providing tangible benefits to driving," said Chris Schreiner, Director of Strategy Analytics Automotive Consumer Insights. "Consumers tell us they want to access these apps through the in-vehicle controls to minimize driver distraction, but current connected car implementations leave much to be desired." Kevin Nolan, Vice President of Strategy Analytics UX Innovation Practice added "Apple CarPlay and Google's Open Automotive Alliance have the potential to provide better access to a wider variety of apps, but implementation issues may hinder the overall user experience of those solutions." Strategy Analytics, Inc. provides advisory services, consulting and actionable market intelligence for technology, mobile and wireless, digital consumer and automotive electronics companies. Report information: www.strategyanalytics.com/ default.aspx?mod=reportabstractviewer&a0=9551 More information: www.strategyanalytics.com www.strategyanalytics.com/default.aspx ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |