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Adobe Report Shows Continued Facebook Ad Business Growth; Dip in Revenue per Visit for TwitterSAN JOSE, Calif. --(Business Wire)-- Adobe (News - Alert) (Nasdaq:ADBE) today released its Social Media Intelligence Report analyzing paid, earned and owned social media trends for Q1. Key findings of the Adobe Digital Index report show that Facebook's ad business continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter (QoQ), 20 percent and 41 percent respectively. While revenue per visit (RPV) coming from Facebook grew by two percent QoQ, RPV from Twitter (News - Alert) and Tumblr declined by 23 percent and 36 percent respectively, following a strong holiday quarter. Leveraging its unparalleled data set, Adobe's Social Media Intelligence Report is the industry's most comprehensive analysis and is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and seven billion brand post interactions including comments, likes and shares. Paid (News - Alert) social data is derived from aggregated Adobe Marketing Cloud data. "Social media continued to grow even after a strong holiday quarter and the seasonal slowdown expected in Q1," said Tamara Gaffney, principal analyst, Adobe Digital Index. "Marketers are learning how to best reach their audiences across different social media channels and companies like Facebook are making changes to their algorithms and adding functionalities like auto-play of videos, which impact brands and users and how they engage with content." Additional findings include:
About Adobe Digital Index Adobe Digital Index publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous and aggregated data from over 5,000 companies worldwide that use Adobe Marketing Cloud to obtain actionable data and analysis of activity on their websites. The Social Intelligence Report and other reports and insights are available here. About Adobe Systems (News - Alert) Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
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