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How to use mobile to drive profit for your business [Mid-East.Info]
[April 20, 2014]

How to use mobile to drive profit for your business [Mid-East.Info]


(Mid-East.Info Via Acquire Media NewsEdge) By Alexander Rauser, CEO of Prototype Interactive Alex Rauser Mobile apps are the buzzword in how you can move your business forward into the mobile-first era in front of us, but do you actually know how an app will give you a return on your investment? Alexander Rauser, CEO of Prototype Interactive, looks at the various ways in which your app can offer you a whole new world of opportunities from leveraging awesome features such as GPS to capturing your user's attention with push notifications.



A Geo-Targeted World Imagine this. The weather forecast in Dubai is rain (not a regular event by any means but still…) and you are working at a department store. You send a push notification out to nearby customers, notifying them of an offer on umbrellas for the incoming storm. Your sales go up by 90%. This dream is becoming a reality. Other ways you could target people are: • Musicians can notify fans in a city they are visiting on tour of discount rates and giveaways directly to their smartphone.

• Restaurants can poach users from the bar around the corner with offers on that night, similar to what Foursquare tries to do.


• Clothes shops could send a push notification as users walk by enticing them to come in and try on an outfit they looked at online… Geo-targeted advertising is also a way that the GPS tool can be of great help to your business. Your business can make subtle changes to advertising based on location. You could insert regional dialect to target those users and use different wording elsewhere. Smart ads are geographically and contextually optimized for your audience.

Offers By combining the two technologies, push notifications and geotargeting, your business can produce some amazing results. Groupon Now is a good example of how businesses can deliver last minute offers to users in a certain location – but this is just the beginning.

Let's say you own a bar and it is a slow night. You decide to extend Happy Hour to keep things going but traditionally, the word would not spread fast enough to make much of a difference. Now you could send out a push notification to all your users in the area and see how many showed up. Chances are, quite a few would.

Less bounce, more revenue When a user bounces online, it is because the user can't be bothered following through on a purchase, gets distracted or doesn't have a credit card at hand. One way GPS can help with this is by automatically filling in the address for the user, saving them the time of typing it in. This would be particularly useful for food delivery services and take away businesses.

Data, data, data Your business can track everything that your users do online and on their app. You can see what they looked at, how many times and where they went to next. If a woman returned to a dress online that she liked 3 times, but never quite took the jump and bought the dress, your business could send her a push notification offering her 10% off in the next 24 hours on that specific item. This offer is likely to be just the push she needs.

Ultimately, apps are helping businesses to become a lot more efficient. They allow business owners to target users a lot more specifically. They can profile Erik from Abu Dhabi with his interest in paragliding, collecting antiques and a love of BBQ pizza. They can target what he wants, not the broader spectrum of the entire city. All of this results in more revenue and an enhancement of the user experience.? About Prototype Interactive: Digital through and through…Prototype is a performance-driven, holistic interactive agency with a rock steady understanding of digital media. Prototype's creative strength is profoundly rooted in creating bespoke digital solutions by detecting, mentoring and supporting exceptional young minds. Prototype believe there is a solution to every problem and by combining research, strategy, creative thinking and technology Prototype help clients tackle their challenges on a daily basis. Unified by a team of digital experts, Prototype provides the perfect formula for the next generation of interactive experiences. Technology lies at the heart of what they do, so they make sure that we’re always at the forefront of what’s new ‘n’ hot. At any given moment, you’ll find Prototype exploring new technologies and finding ways to implement them into our work. Using research and strategy, Prototype creates your online presence by adding value to your business and enhancing user experience.

At Prototype they offer mobile application development services for Windows Phone, iPhone (iOS), Android, Symbian, Blackberry and all the other big guns.

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