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UK's Largest Online Electrical Retailer Maximizes Website Conversions with HP Autonomy
[April 17, 2014]

UK's Largest Online Electrical Retailer Maximizes Website Conversions with HP Autonomy

(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 17 April 2014 Release date- 16042014 - PALO ALTO, Calif.- HP Autonomy today announced that independent online electrical retailer Ebuyer is using HP Optimost, HP Autonomy's multivariate testing (MVT) technology, to rapidly adapt to changing customer behavior and increase online sales growth.

Founded in 1999 and based in Yorkshire, United Kingdom (UK) with over 250 employees and 4 million customers, Ebuyer has become the UK's largest independent online retailer of computer and electrical goods. Ebuyer recently embarked on work to improve its website in terms of the online customer experience and to maximize online conversion rates.

As part of the initiative to deliver a superior web experience, Ebuyer understood the importance of basing changes to features, design and content layout of its website on real and accurate data. After evaluating competitive solutions, Ebuyer chose HP Optimost due to its ease-of-use, scalability, and unique managed service approach. HP Autonomy's managed service enables organizations like Ebuyer to scale and deploy optimal test programs rapidly without requiring additional investment in organizational resources.

HP Optimost tests multiple combinations of web elements including layout, graphics, text and calls to action on real customers to find the optimal configurations. Ebuyer and HP Autonomy collaborated to design, build and test experiments that delivered optimized content for the customer as behavior changed, with the aim of maximizing online conversion rates.

'Our customers are our number one priority, and we aim to ensure that they have the most seamless shopping experience when visiting our website,' said Stuart Carlisle, Managing Director, Ebuyer. 'HP Optimost has also given Ebuyer the capability to react quickly to changing customer behavior and increase conversion on our site exponentially.' 'The HP Optimost solution enables businesses to uncover customer needs and turn that into a package that drives increased revenue,' said Lesley Dunn, Head of Digital Marketing, EMEA, HP Autonomy. 'We are delighted to see the great results that Ebuyer has achieved as a result of their investment in HP Optimost and we look forward to continuing our relationship with one of the fastest growing online retailers in the UK.' Additional information about HP Optimost is available at:

About HP Autonomy HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy's information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings help organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at

About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy and plans for future operations; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2013, and that are otherwise described or updated from time to time in HP's Securities and Exchange Commission reports. HP assumes no obligation and does not intend to update these forward-looking statements.

2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial Contacts Mark Gyles, HP Autonomy +44 7788 312269 (c) 2014 Electronic News Publishing -

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