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United Kingdom : Sony Electronics Offer a Full 4K Ultra HD Home Entertainment Experience with New BRAVIA 4K TV Line-Up, Media Player and Content... [TendersInfo (India)]
[April 16, 2014]

United Kingdom : Sony Electronics Offer a Full 4K Ultra HD Home Entertainment Experience with New BRAVIA 4K TV Line-Up, Media Player and Content... [TendersInfo (India)]


(TendersInfo (India) Via Acquire Media NewsEdge) United Kingdom : Sony Electronics Offer a Full 4K Ultra HD Home Entertainment Experience with New BRAVIA 4K TV Line-Up, Media Player and Content Options Sony Electronics continues to expand its robust 4K ecosystem by announcing today pricing and availability for its new BRAVIA 4K Ultra HD TV Line-up, a new 4K media player and new 4K content options. The new line-up of 4K Ultra HD TVs offer a 4K option for virtually any consumer, and are all optimized to support 4K content from Video Unlimited 4K, Netflix and more. The new content and hardware offer consumers more 4K choices than ever before.



We continue to be the only company that offers a complete line-up of consumer 4K products, including TVs, front projectors, cameras and camcorders, while also leading the industry in providing 4K content. Sony s new 4K Ultra HD TVs, 4K media player and new 4K content offerings continue to strengthen our growing ecosystem, said Mike Fasulo, president at Sony Electronics. We strongly believe 4K is the future for entertainment and we remain committed to leading the 4K movement, from lens to living room, in a way that only a company like Sony can.

About BRAVIA 4K Ultra HD TVs: First launched at CES, Sony s three new series and total of nine models of its 4K Ultra HD TV line-up are available now for pre-sale and will be in market in June. The XBR-X950B series will retail for a suggested price of $7,999 for the 65-inch class and $24,999 for the 85-inch class. The XBR-X900B will retail for a suggested price of $3,999, $4,999 and $8,999 for the 55 class, 65 class and 79-inch class models. Lastly, the XBR-X850B series, which will be available in 49 , 55 and 65 and 70-inch class screen sizes for $2,099 (49 class), $2,999 (55 class), $3,999 (65 class) and $5,499 (70 class).


The new line-up of 4K Ultra HD TVs give consumers more 4K Ultra HD TV options than ever before. Using a combination of unique Sony technologies, these models offer a superior picture quality than standard 4K resolution. Sony s 4K X Reality PRO picture engine can upscale a variety of content regardless of source to beautiful 4K resolution; while TRILUMINOS Display s wide color spectrum works in unison to reproduce lifelike color, a heightened sense of depth and accurate shading to ensure the highest quality picture. Sony s X-tended Dynamic Range PRO technology provides a screen with higher peak brightness and deeper blacks to deliver a truly brilliant picture quality.

In addition, each new 4K Ultra HD TV incorporates Sony s ClearAudio+ digital signal processing for improved high-quality audio. ClearAudio+ combines a variety of Sony technologies to create an immersive experience with clear vocals and a wide range of sound. An optional wireless subwoofer (model SWF-BR100) is available to create a richer audio experience, delivering powerful bass from the TV for a simple and stylish home theater experience.

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