TMCnet News
Perry Ellis Boosts Average Transaction Size During Holiday Shopping Season With Starmount Mobile Selling SolutionsAUSTIN, Texas --(Business Wire)-- Starmount announced today that Perry Ellis International (NASDAQ: PERY) completed the initial rollout of Starmount's mobile selling and customer engagement solutions in time for the busy 2013 holiday shopping season, with impressive adoption rates and an increase in the average transaction amounts for sales conducted with mobile devices. Perry Ellis completed the deployment of Starmount EngageTM and Starmount ConnectTM to approximately 60 stores with an initial focus on line busting, engaging customers throughout the store, and completing transactions on mobile devices. The retailer measured significant benefits during the holiday shopping season, including:
Perry Ellis is currently adding more Starmount capabilities to its mobile selling solutions, including the ability for sales associates to access detailed product information. Starmount will also be providing loyalty integration that will allow associates to retrieve customer profiles on their mobile devices, enroll new customers in the loyalty program and update customer contact information. "We view mobile as a key component of the Perry Ellis in-store experience, and it increases our ability to deliver personalized, exceptional customer service that is synonymous with the Perry Ellis brand. The feedback from sales associates and customers alike has been very positive," added Paez. "Starmount is delighted that Perry Ellis is receiving such strong return on investment from our solutions, and we look forward to helping them continue to deploy new functionality," said Marty Whitmore, Vice President, Professional Services, Starmount. About Perry Ellis International Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Centro®, Solero®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis (News - Alert)®, Gotcha®, Girl Star®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue® and Miller's Outpost®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at http://www.pery.com. About Starmount Starmount software solutions bring the richness of the Web and the power of mobile into the store, where retailers can create more personalized, relevant and dynamic interactions with customers. From mobile selling and cross-channel engagement platforms to digital signage, our retail solutions transform the store environment into a more connected, engaging shopping experience. Headquartered in Austin, Texas, Starmount works with a diverse client base of leading retailers around the world, such as Pep Boys, Urban Outfitters and Home Depot. www.starmount.com
|
