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Beyond Responsive: Netbiscuits and T-Online.de Define Vision for the Mobile Web
[April 16, 2014]

Beyond Responsive: Netbiscuits and T-Online.de Define Vision for the Mobile Web


(M2 PressWIRE Via Acquire Media NewsEdge) London, UK -- Netbiscuits has today announced it is working with T-Online.de, Germany's widest-reaching general interest portal, to deliver exceptional mobile web experiences to its customers, irrespective of the device they are using to access the website. T-Online.de has partnered with Netbiscuits to combine Mobile Analytics and Device Detection tools, delivering an even better user experience based on both device capability and context.



The explosion of new tablets, smartphones and feature phones in the market, led T-Online.de to perform an analysis of devices visitors used on its website and engage with Netbiscuits on its Device Detection service. Netbiscuits worked with T-Online.de on a series of workshops that revealed responsive web design did not offer an effective enough solution to meet its needs and offered its cloud-based service to adapt T-Online.de content for any mobile device, while delivering engaging user experiences.

T-Online.de will roll out Netbiscuits Device Detection ahead of this year's World Cup in Brazil. Netbiscuits technology will help T-Online.de create unique templates which match the customer's device with a specific mobile profile, taking into account not only device capabilities but also contextual factors, such as current bandwidth. T-Online.de will then be able to serve up an experience, featuring different layouts depending on the device being used, but with the same content users would experience on the desktop website.


As research suggests that mobile usage will surpass the desktop in 2014, T-Online.de's mobile strategy will ensure that it will be able to continue to deliver first class mobile experiences across both current and emerging devices as they appear on the market. The Netbiscuits' integrated mobile solution and comprehensive database of device profiles delivers an adaptive web experience, one that is optimized for virtually every existing device.

Daniel Weisbeck, CMO & COO, Netbiscuits said: "T-Online.de had the same challenge that is facing all businesses, large and small - how to meet the needs of an audience who are becoming increasingly demanding and engage online with an array of different mobile devices. Marketers are learning fast that guess work and blind faith are not the way to increase engagement and conversion via mobile. They can now arm themselves with smart analytics and device detection that will give them all the tools they need to profile their customers and design great mobile web experiences across all devices." Ralf Baumann, Vice President T-Online.de & Audience Products at Deutsche Telekom AG said: "Users no longer see the difference between mobile and desktop, they just want information combined with a great experience--wherever they are online. Simply knowing that the device is Apple or Samsung is not really enough, you need to think about screen size, CPU and functionality, as well as how and where the customer is using the device. We are hoping Netbiscuits will allow us to not only get a better understanding of our audience, but also develop experiences which match the device and the context it is being operated within." T-Online.de is now using Netbiscuits Mobile Analytics to gain further insight into the devices being used on its website and how both device and context influence user behavior on the mobile web. As marketers increasingly look to measure mobile performance and track the effectiveness of spend, Netbiscuits Analytics will help T-Online.de profile customers against a more in-depth set of preferences and assess the engagement and abandonment rates behind this.

Netbiscuits recently made its enterprise-level Mobile Analytics and Device Detection offerings available free to companies of all sizes, via subscription model, making it simple for businesses to better understand the behavior of users on mobile websites through unparalleled device and contextual data. By giving marketers these powerful tools, businesses no longer have to rely on guesswork when developing a mobile strategy and can better understand why users engage, abandon or convert on their mobile device.

Try Netbiscuits Mobile Analytics and Device Detection for free from- www.netbiscuits.com/pricing-plan Press: Download online Mobile Analytics and Device Detection press kit from www.netbiscuits.com/news-room/press-kit Stephen Dunne, Senior PR Manager, Corporate Communications [email protected] About Netbiscuits Netbiscuits is a global leader in mobile analytics and device detection.

Netbiscuits delivers compelling analytics and device detection products to help companies achieve increased reach and performance, while improving conversion and customer engagement. Our cloud software records over one billion unique page impressions a month, serving global brands such as eBay, Coca Cola, MTV, BMW and T-Online. The award-winning Netbiscuits Device Library has been catalogued through manual testing since the year 2000, and contains detailed device feature capabilities, including over 7,300 device, 157 operating system and 343 web browser profiles, to create exceptional mobile experiences for every connected device.

For more information, please visit: www.netbiscuits.com Follow @Netbiscuits on Twitter .

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