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Cinema helps raise the curtain on great event [Grimsby Telegraph (UK)]
[April 15, 2014]

Cinema helps raise the curtain on great event [Grimsby Telegraph (UK)]


(Grimsby Telegraph (UK) Via Acquire Media NewsEdge) A GRIMSBY chartered accountancy practice has stood up to be counted by staging the UK's first-ever big screen interactive demonstration of Sage One Online accounting software.

Working with the support of Andrew Cooper at the Parkway Cinema in Cleethorpes, Pelham Chartered Accountants brought together more than 120 clients and members of their families for the landmark event.

And it proved so successful that not only does the company have plans for similar events about a variety of topics, but Sage are interested in replicating it in other UK cinemas.

The idea was the brainchild of Pelham partner Chris Hunt, whose thinking outside the box saw the potential for promotion in Parkway Cinema's technical ability to link its big screens direct to the inter net.



"But this wasn't just about work," said Chris. "We ran two discrete sessions. The first was an interactive software demonstration, which blew away the company's representatives, and the second was showing a film for our clients and their families, as well as refreshments all arranged by Parkway.

"There was a lot of scepticism from staff and clients alike when I first suggested the idea, but when they saw what we were able to achieve, they were converts," he said. "The reaction from clients was very positive, and we have not only reinforced relationships with existing clients, but won over some new ones as well. We're hoping to build on the success, get more people to attend, and build up to a regular monthly Pelham Movie Night. It would be wonderful if we could fill all the seats." A Sage spokesman said: "Sage are always interested in working with accountants to help educate their clients. When Chris came to us with the idea of showing our online solution Sage One on the big screen we were keen to get involved and help. It's great when accountants like Chris think of innovative ways to help their clients and show them the benefits of working in the cloud. We hope we can work again with Chris and Parkway Cinema." Cinema general manager Antony Maggs said the venue had been delighted to help Pelham with the project, which had been fronted by his colleague Andrew. He said: "We have all the technology, and it was a pleasure to bring it all together for Pelham in what has been such a successful event. Andrew is working with Chris on a series of future dates.


"I know Chris was nervous, and hoping nothing would go wrong on the first one, because a lot was riding on this major new event. Andrew assured him he had nothing to worry about, and proved his fears had been unfounded by the way the event was delivered." Chris added: "Andrew and the staff at Parkway Cinema have been great. They were easy to work with and flexible, and couldn't do enough for us." Details of future Pelham Movie Nights are to be found at the "events" tab on the Pelham website at www.pelhambusiness.com More cinema information at www.parkwaycinemas.co.uk (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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