(Oregonian (Portland, OR) Via Acquire Media NewsEdge) April 14--British marketing analysis company Ebiquity named former Webtrends chief Alex Yoder CEO of Ebiquity's American operations today.
Portland-based Webtrends replaced Yoder last fall after five years as CEO; he'd been with the company for most of 13 years. At the time, Yoder said he had "a couple things in the works." Webtrends analyzes consumer behavior online to help clients improve their marketing.
Ebiquity reported revenue of $64 million pounds -- just north of $100 million -- in its last fiscal year, which ended in April 2013. Privately held Webtrends doesn't disclose financial results, but has said annual revenue is roughly $100 million.
-- Mike Rogoway; twitter: @rogoway; 503-294-7699
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