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Finalists Announced for 2014 MITX What's Next AwardsBOSTON --(Business Wire)-- Today the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2014 MITX What's Next Awards. Finalists (listed below) competed in the first round of judging and were assessed on their project's innovation, value, and impact. Winners will be announced live at the 18th annual Awards ceremony, on May 29th at the Westin Waterfront, a celebration of the most exciting tech, creative, and digital marketing inventions in the region. This year's ceremony will be bigger and bolder than ever before as MITX combined its annual Innovation and Interactive Awards into a single show recognizing Boston's entire digital ecosystem. Product pitches from finalists and final round judging will take place onsite. Actor John Michael Higgins, a fan-favorite at the 2011 MITX Interactive Awards, will be reprising his role as Host. "The pace of progress and innovation continues to accelerate throughout New England," says MITX Board Member and Communispace Chief Technology & Strategy Officer Howard Kogan, who serves as Chairman of the MITX What's Next Awards Advisory Committee. "This year's MITX Awards received a record number of submissions and reflects the diversity and richness of the innovative companies in our region. From ad technology to wearables, we've literally got What's Next in inspirational work covered A to Z, well at least A to W." The 2014 MITX What's Next Awards Finalists are:
B2B (Professional Services, Tech, etc)
Consumer Goods
Education
Financial Services & Insurance
Healthcare, Wellness and Pharmaceutical
Nonprofit & Government
Travel, Entertainment & Leisure
Best B2B (Internal vs. External) - Product
Best Consumer Tech that Makes Life Easier - Product
Best Doing Good Innovation - Product
Best Innovation in Shopping / Commerce - Product
Best Innovation in Wearables or Connected Device - Product
Best Integrated Media Campaign (digital media) - Marketing
Best Marketing Automation Solution - Product
Best Online Video Innovation - Product
Best Performance Marketing Campaign (digital media) - Marketing
Best Use of Experiential Marketing - Marketing
Best Use of Mobile (Phone (News - Alert), Tablet or Text) - Marketing
Best Use of Online Video (as content channel)- Marketing
Best Use of Social (#awesome) - Marketing
Best UX - Product
Most Innovative Ad Technology - Product
Most Innovative Mobile App - Product
Most Innovative Mobile Solution - Product
Most Insightful : Big Data and Analytics Innovations - Product Imagination Award category winners will be announced onsite. Visit www.mitxawards.org to learn more about the finalists and the ceremony. The 2014 MITX Awards are made possible by the support of our amazing event sponsors: Atom Group, Bingham, Cassidy Turley, Havas Media, Miller Systems, PwC, SapientNitro and TripAdvisor. About MITX Established in 1996, MITX, the Massachusetts Innovation & Technology Exchange, is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. For more information, visit http://www.mitx.org/. Creator of FutureM, MITX is headquartered in Boston, MA.
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