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Summer is coming: Dawlance jumps on the energy conservation bandwagon(Express Tribune (Pakistan) Via Acquire Media NewsEdge) With energy-efficient home appliances becoming the need of the hour, Dawlance continues its focus on energy conserving products and expects to meet sales target for fiscal year 2014, according to its Head of Marketing Hasan Jameel. "We have had a substantial increase in our revenues this year while our target for FY2014 is Rs23 billion," Jameel told The Express Tribune on the sidelines of a press launch for their new series of Energy Saver (ES) air conditioners and refrigerators. The ceremony was held at Marriot Hotel on Wednesday. "With the summer sales yet to come, we are positive about achieving our sales target," Jameel said. Summer is the peak season for the sales of home appliances, such as refrigerators and air conditioners (ACs). The company has been growing its sales by more than 20% every year since 2008 – it earned Rs19 billion in revenues during FY13. The new product aims to cut down energy usage and is part of the company's new initiative of designing products that help conserve energy, company officials say. The main feature of the products – refrigerators and ACs – is their energy efficiency that ultimately reduces electricity bills, says Sahrish Rehan, Dawlance's category manager. During the presentation, Rehan emphasised on energy saving proposition of the products. "The ES AC can accumulate cost-savings up to Rs4,000 per annum while the ES fridge can reduce electricity bills by 23%," she said. The local home appliances giant continued its focus on energy-efficient products after their former products were welcomed by consumers. The company had already launched two products: inverter based ACs and low-voltage-starter refrigerator. The inverter-based ACs save 35% on energy compared to conventional ACs while the LVS refrigerators can start at as low as 135 volts, according to Jameel, the latter suits the customer needs as many neighborhoods in Karachi alone receive low voltage, especially during the summer. "If everyone in Pakistan installed the ES appliances, enough electricity could be saved to power 50,000 schools," said Rehan. She said the frequent power breakdowns burdened Pakistan's economy while rising costs was a cause of concern in every household. The company wanted to be part of the solution and felt a dual responsibility. Published in The Express Tribune, April 10th, 2014. Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation. |