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Adobe Announces Primetime 2.0 With Cloud Ad Insertion; Demos 4k Support at NABLAS VEGAS --(Business Wire)-- At the 2014 NAB Show, Adobe (Nasdaq:ADBE) today announced a major new release of Adobe Primetime, the industry's most advanced TV delivery and monetization platform for programmers and pay-TV service providers. Primetime 2.0 includes a new cloud ad insertion service that lets customers insert ads into live, linear and on-demand content across any platform, giving them the flexibility and reach to monetize content on any device. Adobe also unveiled Concurrency Monitoring as an extension to the Emmy award-winning Primetime PayTV Pass service allowing customers to manage the number of streams accessed across each device. Adobe Primetime previews 4K UHDTV at NAB this week. (Photo: Business Wire) "Primetime has become the leading platform to deliver and monetize TV Everywhere at scale for broadcasters and pay-TV providers," said Jeremy Helfand, vice president, Primetime, Adobe. "This new release of Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization." Since its launch at NAB in 2013, Primetime has been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting (News - Alert), Tennis Channel, and M6 RTL Group and has supported massive events such as the Sochi Olympics for NBC Sports. Latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB (News - Alert)) and WWE have started using Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles. At the conference this year, Adobe is demonstrating major product innovations, including MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will enable media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. New capabilities in Adobe Primetime include:
About Adobe Primetime Adobe Primetime enables programmers and pay-TV service providers to capitalize on the rising consumer interest in watching TV across IP-connected screens. The platform tightly integrates Adobe's video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime's interoperable components can be deployed individually to fit specific infrastructure needs, or deployed as an end-to-end solution to handle the entire broadcast-to-IP workflow. Additional Resources
About Adobe Systems (News - Alert) Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
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