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Radware's Web Performance Optimization Helps Fashion Retailer Stay in Style
[April 02, 2014]

Radware's Web Performance Optimization Helps Fashion Retailer Stay in Style


(GlobeNewswire Via Acquire Media NewsEdge) MAHWAH, N.J., April 2, 2014 (GLOBE NEWSWIRE) -- Radware® (Nasdaq:RDWR), a leading provider of application delivery and application security solutions for virtual and cloud data centers, today announced JD Williams, a leading internet and catalogue home shopping company has recently deployed Radware's FastView®, cutting page load times for its website by over 25%.



Based in Manchester, England, JD Williams has over six million customers and operates 28 brand websites served over desktop, tablet and mobile devices. Although JD Williams has very productive websites, it recognized growing challenges from new tablet/smartphone devices and the need to deliver a richer multi-channel experience to its customers. The requirement to deliver larger images through smaller communication links provided a driver to improve customer experience by reducing page response times.

"Engagement and conversion rates are affected by the speed in which a website responds to the customer. As content gets more complex the technical challenge increases and website performance degrades. If we can't serve up a page quick enough, our chance to convert a browser to a buyer diminishes rapidly," says Neil McGowan, IT Director for JD Williams. "With web page load times increasing to around five seconds, we were interested in finding a solution to address this problem." JD Williams also investigated mobile acceleration as the volume of visitors using mobile devices / tablets to access websites is now approximately 40%. As part of this work the company identified a major improvement which could be made by deploying Front End Optimization (FEO). After evaluating a number of vendors, JD Williams selected Radware based on its knowledge and experience with FEO solutions.


"After making our initial assessment, we made several recommendations on what could enhance the experience with JD Williams for both the mobile and desktop user," says Kent Alstad, vice president of acceleration, Radware. "In a few days, we were able to implement a simple and highly effective solution that reduced the number of server requests per page and response payload which in turn, shaved over two seconds off its page load time." With this out-of-the-box solution, JD Williams is able to ensure performance predictability and high application SLA at all times. It is also able to reduce the number of server requests per page and response payload which in turn, enables higher conversion rates, more revenues and increased customer satisfaction.

"This is great technology which has enabled us to deliver top quartile website response time performance, for media rich web applications accessed through smartphones and tablets," added Neil McGowan.

About Radware Radware (Nasdaq:RDWR), is a global leader of application delivery and application security solutions for virtual and cloud data centers. Its award-winning solutions portfolio delivers full resilience for business-critical applications, maximum IT efficiency, and complete business agility.

Radware's solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down. For more information, please visit www.radware.com.

Radware encourages you to join our community and follow us on; LinkedIn, Radware Blog, Twitter, YouTube, Radware Connect app for iPhone® and our new security center DDoSWarriors.com that provides a comprehensive analysis on DDoS attack tools, trends and threats.

©2014 Radware, Ltd. All rights reserved. Radware and all other Radware product and service names are registered trademarks or trademarks of Radware in the U.S. and other countries. All other trademarks and names are property of their respective owners.

This press release may contain statements concerning Radware's future prospects that are "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. These statements are based on current expectations and projections that involve a number of risks and uncertainties. There can be no assurance that future results will be achieved, and actual results could differ materially from forecasts and estimates. These risks and uncertainties, as well as others, are discussed in greater detail in Radware's Annual Report on Form 20-F and Radware's other filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date on which they are made and Radware undertakes no commitment to revise or update any forward-looking statement in order to reflect events or circumstances after the date any such statement is made. Radware's public filings are available from the Securities and Exchange Commission's website at www.sec.gov or may be obtained on Radware's website at www.radware.com.

CONTACT: Corporate Media Relations: Brian T. Gallagher +1 201 785 3206 (office) +1 201-574-3840 (cell) [email protected] Source: Radware Ltd.

2014 GlobeNewswire, Inc.

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