RAISING OUR PR-OFILE [Mirror (UK)]
(Mirror (UK) Via Acquire Media NewsEdge) Dear BIZ A friend and I are setting up a web-based business.
We need to keeps costs to a minimum and would appreciate your advice on ways to go about raising awareness through public relations.
Do you have any tips on handling our PR? James, by email BIZ replies It's tough getting the attention of the relevant press without the help of a professional PR firm which has the contacts and knows who to approach.
Work out the publications that suit your business, ie, what you offer is of interest to their readers. Then do your research and find the right person to send the information to.
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