TMCnet News
Big Data Report: Telecom Innovation through Analytics(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/pggvkf/big_data_telecom) has announced the addition of the "Big Data: Telecom Innovation through Analytics" report to their offering. Big Data is important to telecom operators, but the task of implementation seems daunting. This Insider covers the possibilities enabled by Big Data initiatives, guiding telecom operators through the role of market conditions (personalization, customer selection), some exciting forms of Big Data analytics, the organizational challenges (availability of skills, differences between business units) and regulatory concerns. The report contains three case studies, on Turkcell's m-commerce analytics, Netflix's recommender system and Weze, an m-commerce platform for marketing and payments in the UK. Telecom operators all consider Big Data initiatives important, but they currently feel neither ready to take on this task nor very willing to have someone else do it for them. Despite the absence of clearly defined expectations, they sense the potential innovation that can be unleashed through Big Data analytics and hope to become a central component in this new engine of service development. In this Insider, we aim to inform our readers about the meaning of Big Data and the possibilities enabled by Big Data initiatives, as well as to guide telecom operators through four areas that need to be considered in Big Data implementations. Key Topics Covered: 1. Introduction 2. Market considerations - Personalization, rate of innovation, customer selection - Case: Turkcell personalizes m-commerce through analytics 3. Technical considerations - Data management, analytics, storage and computing - Case: Netflix uses recommender systems for its viewers 4. Organizational considerations - Human resources, RandD prioritization, governance 5. Regulatory considerations - Privacy, data ownership, net neutrality - Case: UK operators overcome their differences over the Weve platform Visit http://www.researchandmarkets.com/research/pggvkf/big_data_telecom CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Telecommunications and Networks (http://www.researchandmarkets.com/categories.asp?cat_id=20&campaign_id=pggvkf) . (c) 2014 M2 COMMUNICATIONS |