[March 31, 2014]

Infinity AR Raises An Additional $2.5 Million

Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO), a leading innovator in augmented reality technology, developing software technology for future wearable and augmented reality devices, such as Glass, Smartphones and Tablets announced today that it has raised an additional $2.5 million in funding led by Credit Strategies, LLC and with Genesis Angels Fund, LP. The company will use the new funds to further advance the development of its core software solutions.

Additionally, the company announced that Motti Kushnir is taking on the role of CEO. Kushnir brings years of marketing product development and business experience in the high-tech sector. Kushnir has managerial professional experience from his years serving as Chief Marketing & Product Officer at Telmap Ltd., VP, GM at Amdocs Ltd (News - Alert)., and AVP Marketing for the Mobile Internet Solutions Division at Comverse and as a Director at Motorola. Enon Landenberg will continue to serve as the president of the company and a member in its board of directors.

Motti Kushnir, CEO Infinity AR: "Augmented Reality has the potential to fundamentally change the way we consume digtal content and information - from passively viewing content to actively experiencing a moment. It is an incredible honor to take on a leadership position with a company that is at the forefront of this exciting and emerging new technology."

About Augmented Reality

Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. As the individual changes his or her visual perspective the sights that are overlaid change accordingly.

Further information on the Company is available at its website, www.infinityar.com.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.

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