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INTESA SANPAOLO: 2014-2017 BUSINESS PLAN
[March 31, 2014]

INTESA SANPAOLO: 2014-2017 BUSINESS PLAN


(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 31 March 2014 Release date- 28032014 - THE NEW BUSINESS PLAN OF INTESA SANPAOLO ENVISAGES SOLID AND SUSTAINABLE VALUE CREATION AND DISTRIBUTION DRIVEN BY: 11.8% ROTE, 10% ROE AND EUR4.5BN NET INCOME IN 2017, ABOUT EUR10BN OF TOTAL 2014-2017 CASH DIVIDENDS, 12.2% COMMON EQUITY RATIO IN 2017.



IN 2017, THE RETURN ON EQUITY WILL BE ABOVE THE COST OF CAPITAL FOR THE GROUP AND FOR EACH BUSINESS UNIT.

THE PLAN REFLECTS CONTRIBUTIONS FROM THE WHOLE BANK AND ADDRESSES ALL BUSINESS DRIVERS (REVENUES, COSTS, RISK, CAPITAL AND LIQUIDITY).


THE PLAN PRIORITISES MORE FEE-INTENSIVE BUSINESSES, READY FOR A POTENTIALLY PROLONGED PERIOD OF LOW INTEREST RATES.

PROFITABILITY INCREASE WILL BE ENSURED, PRESERVING A LOW RISK PROFILE, THROUGH NEW GROWTH ENGINES ('NEW GROWTH BANK') AND FULL VALUE EXTRACTION FROM EXISTING BUSINESS ('CORE GROWTH BANK').

THE PLAN ENVISAGES EFFICIENT USE OF CAPITAL AND LIQUIDITY ('CAPITAL LIGHT BANK').

PEOPLE AND INVESTMENTS ARE KEY ENABLERS.

SIGNIFICANT EXCESS CAPITAL AND HIGH GROWTH / HIGH VALUE BUSINESSES WITH A EUROPEAN SCALE ALLOW AMPLE STRATEGIC FLEXIBILITY.

SHARP INCREASE IN PROFITABILITY, SOLID AND SUSTAINABLE SHAREHOLDER VALUE CREATION AND DISTRIBUTION: ROTE(1) UP TO 11.8% IN 2017 FROM 3.4% IN 2013 ROE(2) UP TO 10% IN 2017 FROM 2.9% IN 2013 NET INCOME UP TO EUR4.5BN IN 2017 FROM EUR1.2BN IN 2013(3) ABOUT EUR10BN TOTAL CASH DIVIDENDS FOR 2014-2017(4): EUR1BN FOR 2014, EUR2BN FOR 2015, EUR3BN FOR 2016, EUR4BN FOR 2017 12.2% COMMON EQUITY RATIO(5) IN 2017 EXCESS CAPITAL AVAILABLE FOR ADDITIONAL DISTRIBUTION FROM 2016-2017: ABOUT EUR8BN WITH A 9.5% COMMON EQUITY RATIO(6) SOLID REVENUE CREATION: OPERATING INCOME UP TO EUR19.2BN IN 2017 FROM EUR16.3BN IN 2013 (+4.1% CAGR(7)) NET INTEREST INCOME UP TO EUR9BN IN 2017 FROM EUR8.1BN IN 2013 (+2.6% CAGR) NET FEE AND COMMISSION INCOME UP TO EUR8.2BN IN 2017 FROM EUR6.1BN IN 2013 (+7.4% CAGR) CONTINUOUS COST MANAGEMENT: COST/INCOME IMPROVING TO 46.1% IN 2017 FROM 51.3% IN 2013 (-5.2pp) AROUND EUR800M COST SAVINGS * +1.4% CAGR IN OPERATING COSTS, INCREASE DUE TO COSTS TO SUPPORT GROWTH DYNAMIC CREDIT AND RISK MANAGEMENT: NET ADJUSTMENTS TO LOANS DOWN TO EUR3BN IN 2017 FROM EUR7.1BN IN 2013 (-EUR4.1BN) COST OF RISK DOWN TO 80bps IN 2017 FROM 207bps IN 2013 (-127bps) GROSS INFLOW OF NEW NON-PERFORMING LOANS FROM PERFORMING LOANS DOWN TO EUR8.2BN IN 2017 FROM EUR15.6BN IN 2013 (-47%) LOANS TO CUSTOMERS(8) UP TO EUR369BN IN 2017 FR0M EUR322BN IN 2013 (+3.5% CAGR) SIGNIFICANT INVESTMENTS: * EUR5BN INVESTMENTS, CUMULATIVE FOR THE 2014-2017 PERIOD: - EUR2.9BN FOR GROWTH - EUR1.2BN FOR EFFICIENCY IMPROVEMENT - EUR0.9BN FOR CREDIT AND RISK MANAGEMENT EXCESS CAPACITY (ABOUT 4,500 PEOPLE) ABSORBABLE THROUGH PRIORITY INITIATIVES ABOUT 5M CUMULATIVE TRAINING DAYS IN 2014-2017 (1) ROTE: net income (pre goodwill and other intangibles impairment) / tangible net shareholders' equity (net shareholders' equity excluding net income, goodwill and other intangibles) (2) ROE: net income (pre goodwill and other intangibles impairment) / net shareholders' equity (excluding net income) (3) Excluding impairment of goodwill and other intangibles (4) Subject to regulatory requirements (5) Pro-forma fully phased-in Basel 3 including estimated benefits from optimisation of sources and capital requirements and from sovereign risk shock absorption (one basis point), from Danish compromise (13bps) and from the stake in the Bank of Italy (86bps); after ordinary dividends (6) Basel 3 compliance level for Global SIFIs: 9.5% (4.5% Common Equity + 2.5% conservation buffer + 2.5% current maximum Global SIFI buffer) (7) CAGR: compounded annual growth rate (8) Excluding loans to customers belonging to 'Capital Light Bank' HIGHLIGHTS IN 2017: CAPITAL RATIOS: COMMON EQUITY RATIO AT 12.2%(9) OPERATING INCOME: UP 4.1%(10) AT EUR19.2BN VS EUR16.3BN IN 2013 OPERATING COSTS: UP 1.4%(10) AT EUR8.8BN VS EUR8.4BN IN 2013 OPERATING MARGIN: UP 6.8%(10) AT EUR10.3BN VS EUR7.9BN IN 2013 INCOME BEFORE TAX FROM CONTINUING OPERATIONS: UP 29.6%(10) AT EUR7BN VS EUR2.5BN IN 2013 NET INCOME: UP 38.3%(10) AT EUR4.5BN VS EUR1.2BN IN 2013 (11) VALUE CREATION FOR ALL STAKEHOLDERS, MORE THAN EUR200BN CONTRIBUTION TO THE ECONOMY: (TOTAL 2014-2017) SHAREHOLDERS: CASH DIVIDENDS OF ABOUT EUR10BN (12) ABOUT EUR10BN AVAILABLE FOR CONSUMPTION/INVESTMENTS FAMILIES AND BUSINESSES: MEDIUM/LONG-TERM NEW LENDING TO THE REAL ECONOMY OF ABOUT EUR170BN ABOUT 350,000 NEW INVESTMENTS FINANCED LENDING GROWTH WELL ABOVE THE GDP GROWTH EMPLOYEES: PERSONNEL EXPENSES OF ABOUT EUR21BN ABOUT EUR1BN INVESTED IN TRAINING MORE THAN 90,000 HOUSEHOLDS ABSORBABLE EXCESS CAPACITY ABOUT FIVE MILLION TRAINING DAYS SUPPLIERS: PURCHASES AND INVESTMENTS OF ABOUT EUR10BN MORE THAN 40,000 HOUSEHOLDS PUBLIC SECTOR: TAXES (13) OF ABOUT EUR10BN COMPARABLE TO AN ITALIAN ANNUAL BUDGET BILL ('LEGGE DI STABILITA') SOCIAL SECTOR: MEDIUM/LONG-TERM NEW LENDING TO SUPPORT SOCIAL VENTURES OF ABOUT EUR1.2BN BANCA PROSSIMA THE LARGEST SOCIAL SECTOR LENDER IN ITALY (9) Pro-forma fully phased-in Basel 3 including estimated benefits from optimisation of sources and capital requirements and from sovereign risk shock absorption (one basis point), from Danish compromise (13bps) and from the stake in the Bank of Italy (86bps); after ordinary dividends (10) 2013-2017 CAGR (compounded annual growth rate) (11) Excluding impairment of goodwill and other intangibles (12) Does not include additional pay-backs, which could be distributed subject to regulatory evolution (13) Direct and indirect Turin - Milan, March 28th 2014 - At meetings held yesterday, the Management Board and the Supervisory Board of Intesa Sanpaolo, within their respective remits, approved the Group's 2014-2017 Business Plan which envisages solid and sustainable value creation and distribution driven by a clear, effective and shared action plan.

The Intesa Sanpaolo Group is well positioned to benefit from both the economic recovery, after years of crisis, and the significant upside of the Italian banking market, leveraging its market leader position in Italy, its strong growth potential in different customer segments, both in Italy and abroad, and taking advantage of the opportunity to soften the extremely conservative stance adopted during the crisis.

The 2014-2017 Business Plan allows Intesa Sanpaolo - the Bank for families and businesses and a strong Group ready for growth - to maximise value creation: - macro-economic assumptions underlying the Business Plan: GDP real growth at 0.5% in 2014, 1.1% in 2015 , 1.3% in 2016, and 1.1% in 2017; ECB reference rate not higher than 0.25% until 2017; average one-month euribor at 0.40% in 2017 (0.16% in 2013) - the Plan addresses all business drivers (revenues, costs, risk, capital and liquidity) and prioritises more fee-intensive businesses, ready for a potential prolonged period of low interest rates; - the Business Plan reflects contributions from the whole Bank and an experienced, cohesive and motivated management team: survey involving about 6,000 employees, focus group to develop ideas and actions, line managers deeply involved in the identification of actions to accelerate the Business Plan development; - ISP strategic priorities: a real-economy Bank, that: generates less than 1% of revenues from proprietary trading activities; supports the real economy, leveraging a strong balance sheet to match healthy credit demand (EUR170bn medium/long-term new lending); manages the financial wealth of clients with care; a Bank with sustainable profitability in which operational performance, productivity, risk profile, liquidity and solidity/leverage are carefully balanced; a leader in retail and corporate banking in Italy and a few other key markets; a European leader in a number of high growth / high value businesses (Private banking, Asset management, Insurance); an international Bank that acts as the 'Local Bank abroad' for Italian companies; divisional model confirmed with Banca dei Territori business model further simplified; a simple yet innovative Bank, acting with a truly multi-channel model; ? the formula for success of the Business Plan sets solid and sustainable value creation and distribution as a target driven by: higher profitability while preserving a low risk profile: 'New Growth Bank', i.e. new growth engines, 'Core Growth Bank', i.e. full value extraction from existing business; efficient use of capital and liquidity: 'Capital Light Bank', i.e. deleveraging of non-core activities; people and investments as key enablers; - solid and sustainable shareholder value creation and distribution: 2017 return on equity above cost of capital for the Group and each Business Unit, with a Group ROTE up to 11.8% in 2017 from 3.4% in 2013 and a ROE up to 10% in 2017 from 2.9% in 2013; strong and increasing distribution(14) of ordinary cash dividends of about EUR10billion for 2014-2017 (EUR1billion for 2014, EUR2billion for 2015, EUR3billion for 2016, EUR4billion for 2017), with a Common Equity ratio(15) of 12.2% in 2017; starting from 2016-2017, capital in excess of regulatory requirements that is not needed for further growth initiatives will be distributed to shareholders: around EUR8billion of excess capital available for additional distribution with a 9.5% Common Equity ratio(16); - ample strategic flexibility: significant excess capital and high growth / high value businesses with a European scale (Private Banking Hub, Asset Management Hub and Insurance Hub, contributing a total of about EUR1.1 billion net income(17)) allow ample strategic flexibility for: growth; payback to shareholders; virtually unlimited buffer versus any AQR exercise / other regulation.

Sharp increase in profitability The Business Plan envisages a sharp increase in profitability, deriving from solid revenue creation, continuous cost management and dynamic credit and risk management, with an increase in the Group net income to EUR4.5 billion in 2017 from 1.2 billion in 2013(18).

(14) Subject to regulatory requirements (15) Pro-forma fully phased-in Basel 3 including estimated benefits from optimisation of sources and capital requirements and from sovereign risk shock absorption (one basis point), from Danish Compromise (13bps) and from the stake in the Bank of Italy (86bps); after ordinary dividends (16) Basel 3 compliance level for Global SIFIs: 9.5% (4.5% Common Equity + 2.5% conservation buffer + 2.5% current maximum Global SIFI buffer) (17) Excluding charges for integration and exit incentives, effect of purchase cost allocation, and impairment of goodwill and other intangibles (18) Excluding impairment of goodwill and other intangibles The solid revenue creation comes from 10 initiatives through the New Growth Bank and 20 initiatives through the Core Growth Bank. All this combined will lead to a Group operating income up to EUR19.2 billion in 2017 from EUR16.3 billion in 2013 (+4.1% CAGR), with a net interest income up to EUR9 billion from EUR8.1 billion (+2.6% CAGR) and a net fee and commission income up to EUR8.2 billion from EUR6.1 billion (+7.4% CAGR). The ratio of net fees to the operating income increases to 43% in 2017 from 38% in 2013.

The initiatives under the New Growth Bank will lead to an operating income of EUR3.8 billion in 2017 from EUR2.5 billion in 2013 (+11.2% CAGR), with a net interest income up to EUR0.8 billion from EUR0.6 billion (+9.7% CAGR) and a net fee and commission income up to EUR2.7 from EUR1.7 billion (+11.2% CAGR).

The initiatives under the Core Growth Bank will lead to an operating income of EUR15.4 billion in 2017 from EUR13.8 billion in 2013 (+2.7% CAGR), with a net interest income up to EUR8.2 billion from EUR7.6 billion (+2% CAGR) and a net fee and commission income up to EUR5.5 from EUR4.4 billion (+5.8% CAGR).

The initiatives acting on continuous cost management include the simplification of legal entities (reduction of about 15 legal entities) and organisation, the optimisation of the geographical footprint (about 800 branch closures), and the optimisation of the real estate portfolio (reduction of about 200,000 sqm). All this will drive to a Group cost/income ratio improving to 46.1% in 2017 from 51.3% in 2013 (-5.2pp) with operating costs registering a 1.4% CAGR, increasing to EUR8.8 billion from EUR8.4 billion.

The increase in operating costs by around EUR0.4 billion is due to additional costs of approximately EUR0.6 billion to support growth (50/50 for the New Growth Bank and the Core Growth Bank), against cost savings of about EUR0.8 billion which exceed inflation increases of about EUR0.7 billion.

Dynamic credit and risk management will result in net adjustments to loans dropping to EUR3 billion in 2017 from EUR7.1 billion in 2013 (-EUR4.1bn), with the cost of risk down to 80 basis points from 207 basis points (-127bps) and the gross inflow of new non-performing loans from performing loans reducing to EUR8.2 billion from EUR15.6 billion (-47%), while loans to customers(19) will be growing to EUR369 billion from EUR322 billion (+3.5% CAGR).

(19) Excluding loans to customers belonging to the Capital Light Bank The 2014-2017 Busines Plan pillars Value creation will be maximised through initiatives centered around the four pillars on which the Business Plan is built: New Growth Bank (new growth engines), Core Growth Bank (full value extraction from existing business), Capital Light Bank (deleveraging of non-core activities) and people and investments as key enablers.

1. New Growth Bank The New Growth Bank includes the new growth engines, with the main initiatives shown below: Banca 5, Multi-channel Bank, Private Banking Hub, Asset Management Hub, Insurance Hub, Bank 360-degree for corporate clients.

1.1 Banca 5 in Banca dei Territori Established within the Banca dei Territori division, Banca 5 will leverage 3,000 dedicated relationship managers serving in 2017 around five million clients, the fourth bank in Italy. Banca 5 is expected to generate revenues up to about EUR0.7 billion in 2017 from about EUR0.3 billion in 2013. Its main features are: - customer product offering: offer of at least five key products per customer: payment card, credit card, personal financing (personal loans, employee loan repayment by a fifth of wage deduction, mortgage with pre approval up to EUR100,000), P&C insurance, investments (saving plans and pension funds); 'New Jobs': non-banking services (e.g., ticketing, real estate brokerage and consultancy, travel) leveraging on dedicated resources.

- dedicated commercial value chain: creation of a commercial value chain fully dedicated to revamp approximately five million low profitability clients (average revenue per customer of around EUR70 in 2013, increasing to around EUR140 in 2017); re-allocation of people deriving from footprint optimisation to Banca 5 for commercial activities; - tailored processes and systems: 'ad-hoc' objectives and incentive schemes; new multi-channel integrated platform to exploit all contact opportunities with clients; dedicated 'Delivery Unit' in Planning & Control department within the Banca dei Territori division to accelerate the adoption of new commercial behaviour.

1.2 Multi-channel Bank Today, Intesa Sanpaolo is already the leading online bank in Italy, with about 4.4 million customers (to increase to 7.9 million in 2017). The initiatives dedicated to the multi-channel approach, with about EUR2 billion in ICT investments in the 2014-2017 period, will make the New Growth Bank a fully integrated multi-channel bank: - specialised role of channels: specialisation and strengthening of traditional (branch, Contact Unit) and online channels (home banking, tablet, mobile); - multi-channel purchase paths addressed: strengthening of multi-channel paths in line with customers' preferences to increase service level and sales; - full exploitation of client leads: usage of all the different contact points with the client in order to trigger new commercial opportunities; - empowerment of mobile commerce: increase in mobile Point of Sale usage (e.g., Move and Pay Business) through agreements with mobile operators; development and implementation of mobile payment services; offering of high value-added co-branded credit cards to Expo 2015 exhibitors and customers; -development of e-commerce: Intesa Sanpaolo as aggregator of e-commerce offerings on behalf of Small Business/SME clients; launch of the new digital proposition in conjunction with Expo 2015.

1.3 Private Banking Hub The combination of Intesa Sanpaolo Private Banking (ISPB), Fideuram Investimenti and Banca Fideuram will make it possible to create one of the leading Private Banking players in Europe and be ready to grow internationally, also through partnerships, with about 5,700 private bankers and EUR164 billion of assets under management at year-end 2013. The Private Banking Hub, which is expected to increase operating income to EUR1.7 billion in 2017 from EUR1.3 billion in 2013, will develop the following initiatives: - improvement in ISPB customer profitability: delivery of the distinctive elements of Banca Fideuram value proposition to ISPB clients: state-of-the-art financial planning (fee-based), 'guided open architecture', innovative compensation scheme; launch of commercial initiatives to increase ISPB clients profitability: remix towards high value-added product wrappers, negotiation of rebates with external providers, review of pricing/delegation mechanism; - focus on Private and High Net Worth (HNW) clients: strengthening of value proposition for private clients through the creation of a dedicated structure for HNW clients and empowerment of Private centre of competence (products, commercial offer); - upgrade of product offering: evolution of product and service offering, with main focus on value-added services (e.g., revised discretionary mandates offering, development of Private Insurance offering); - distribution network development: further development of current Network through the acquisition of new financial advisors/private bankers; external growth by exporting current business model to fast growing markets (e.g., Turkey), with a 'Big Cities' approach.

1.4 Asset Management Hub The integration of Fideuram Asset Management Ireland into the Eurizon Group allows the creation of one of the leading banking asset managers in Europe, with presence also in Central-Eastern Europe and in China, and is an enabler for potential partnerships with leading-edge international asset managers. The Asset Management Hub, with assets under management increasing to EUR295 billion in 2017 from EUR221 billion in 2013 and mutual funds customer penetration up to 25% from 19%, will develop the following initiatives: - support Banca dei Territori growth: increased level of service to the Banca dei Territori network by strengthening specialist support, new advisory model and reviewing product offering; - support Private Banking Hub growth: increased level of service to the Private Banking Hub by strengthening commercial support and product offering (e.g., guided multi-manager architecture); - focus on extra-captive and institutional customers: support growth plan on extra-captive Retail and Wholesale customers, through full deployment of current service model to third party distribution networks; strengthening of services provided to captive insurance and institutional customers, fully leveraging on internal managerial best expertise; - expansion in international markets: further development of international business, focusing on the CEE Hub (with primary focus on Croatia, Hungary and Slovakia) and in other high potential countries.

1.5 Insurance Hub The integration of Fideuram Vita into the Insurance Hub allows the creation of one of the leading insurers in Italy and is an enabler for potential partnerships with top international insurers. The Hub has reserves of EUR93 billion and premiums of EUR20billion at year-end 2013. The P&C Insurance business is the key priority for the Insurance Hub - with premiums increasing to around EUR0.8 billion in 2017 from around EUR0.2 billion in 2013, number of customers growing to 1.9 million from 0.3 million, and product penetration up to 19% from 3% - and is focused on the following initiatives: - P&C offer review: launch of a distinctive new offer on P&C insurance, with: priority on car, health and house products; modular approach, with a few simple and customisable products; competitive pricing and distinctive risk underwriting capabilities, driven by the extensive knowledge of customer base; - processes and systems digitalisation: progressive digitalisation of systems and processes, with single IT platform, dedicated front-end system, migration to 'paper-less' management for car products; - back office centralisation and simplification: centralisation of support and back-office activities at Group level; review of back-office and workflow management processes to increase simplicity and functionality.

1.6 Bank 360-degree for corporate clients The 'Bank-360' model for corporate clients is based on the following offers: - Partner bank for Expo 2015: leverage the Expo 2015 exhibition, of which Intesa Sanpaolo is an Official Global Partner, through a dedicated offer targeting corporates, which includes advisory services, with focus on businesses operating in Expo sectors (e.g. food), and financing services to build the necessary infrastructure; - SME Finance Hub in Mediocredito Italiano: set-up of a SME Finance Hub (new Mediocredito Italiano) with a comprehensive product offering in advisory and specialised credit (e.g., leasing, factoring, specialised loans) and a dedicated operating model, featuring strong collaboration between relationship managers and Banca IMI and SME Finance Hub product specialists; - Transaction Banking: set-up of a dedicated business unit within C&IB division operating at Group level to further increase commercial appeal of transaction banking products through: development of new products and coverage optimisation (also via partnerships); - Banca IMI extended offer: expanding Banca IMI offer with asset-backed trading on commodities for Corporate clients, new hedging products, and a dedicated product offer for Ultra High Net Worth Individuals (e.g., family office) in coordination with Banca Fideuram to fully address the needs of enterprise-entrepreneur.

2. Core Growth Bank The Core Growth Bank includes the following main initiatives: capturing untapped revenue potential in all Business Units with a focus on Banca dei Territori, Corporate and Investment Banking and foreign network ('Local Bank abroad' for Italian companies); continuous cost management, through the simplification of legal entities and operating model and the optimisation of geographic footprint; dynamic credit and risk management.

2.1 Capturing untapped revenue potential 2.1.1 Core Growth Bank in Banca dei Territori ? Project Full Potential (Mass customers): focus on customer satisfaction and cross-selling of 'small tickets' (e.g., cards, accumulation plans) also through the 'Extended Branch' model; development of corporate client employees, through dedicated account managers; - project Investment House (Affluent customers): switch of customer financial assets towards a better risk/return profile mix; initiatives dedicated to foster client retention; 'offsite' offering, leveraging licensed relationship managers for Personal customers (dedicated people to increase to 2,000 in 2017 from 850 in 2013); - project ' Impresa-Imprenditore' (SME customers): 'offsite' offering; review of the service model for SME customers; active re-pricing through centralisation of decisions; development of synergies between enterprises and entrepreneurs; - commercial excellence: commercial focus on high value customers, with reduction in number of clients per relationship manager; commercial activity focused on contacts with clients and leveraging on leads generated by the integrated multi-channel platform; new commercial process, increasing branch activities' planning with extensive coverage of clients, leveraging dedicated service models.

2.1.2 Core Growth Bank in Corporate and Investment Banking - Asset Light model development: development of an 'originate-to-distribute' model to increase customer service potential, improve the division's balance sheet and leverage on existing C&IB Italian customers; - increase in business with foreign customers: selective growth of high potential foreign customers following pre-defined guidelines: sectorial excellence, focus on selected geographies, full integration of the product value chain, and strengthening of the London Hub; - new offer for Financial Institutions: optimisation of coverage and product offering to act as a 'solution provider' with a focus on three client segments: Italian Banks, Foreign Banks, Asset Management/Insurance companies; - selective growth of Corporate clients in Italy: selective growth strategy for Corporate Italian customers through the optimisation of asset allocation (e.g., share of wallet) and further alignment of pricing to risk; - strengthening of advisory services in Italy and abroad: creation of a dedicated team to support the SME Finance Hub in Banca dei Territori on M&A initiatives, improve the coverage of Italian tier 2 banks and cover cross-border deals; - Banca IMI as a key growth engine for Corporate, Institutional and Retail customers: client focus, with extensive coverage of the Group C&IB clients (Corporate and Institutional), further development of synergies with other Group units (Asset Management Hub, Banca dei Territori, Private Banking Hub) and a further focus on client-driven activities (with client-driven capital markets revenues/total capital markets revenues increasing to 76% from 73%); effective placement and execution within the 'Originate to Distribute' model, with a focus on institutional investors, in charge of distribution and execution in the 'Originate to Distribute' business model, increasing fee-driven revenues; leadership in selected products: DCM, Capital Markets - Flows and Solution, advisory, structured and Project Finance.

2.1.3 Core Growth Bank in the foreign Network, the 'Local Bank abroad' for Italian companies - Support to Italian companies abroad: support to Italian 'champions' in their internationalisation strategy through new products and a dedicated service model leveraging the international network and experience; - international C&IB foreign network expansion: selective growth, starting from 'high potential' countries (e.g., Brazil, Turkey, Abu Dhabi, Qatar, Indonesia) through: new branch openings; a global and tailored product offer (e.g., Trade Export Finance, Capital Markets as global products, DCM and factoring as pan-European products); a strengthened service model; - C&IB Hub within the International Subsidiary Banks division: creation in the key countries of presence of the International Subsidiary Banks division of a C&IB Hub dedicated to Corporate and Financial Institution clients, fostering a distinctive product offer in cooperation with Banca IMI.

2.1.4 Core Growth Bank in International Subsidiary Banks - Strengthen presence: strengthening of presence in key and/or high potential markets such as Slovakia, Serbia, Croatia and Egypt(20) through volume growth above the market, optimisation of segment and sector coverage, optimisation of traditional and online channels; launch of cross-country initiatives with particular focus on high potential markets (e.g., consumer finance international expansion, launch of insurance products for SMEs); - review/re-think presence: review/re-position presence in the countries without adequate scale or in a turnaround situation, like Albania, Bosnia, Slovenia, Hungary, Russia and Romania by maintaining presence with full extraction of synergies and improvement of efficacy/efficiency, evaluating scale-up option in the most attractive countries, and agreements with other international players; - review of the operating model: optimisation of the operating model to enjoy tighter control and increased guidance over the subsidiaries, along five key dimensions: (i) governance, (ii) control/support, (iii) commercial strategy, (iv) product offer, (v) IT and operations.

(20) In case the political situation stabilises 2.2 Continuous cost control 2.2.1 Simplification of the organisation For example, the simplification of the operating model in Banca dei Territori, with about 2,300 people 'freed-up' and reallocated to commercial activities, involves: - the Headquarters, with reduction in the number of direct reports from 22 to six; - the seven Regions, with the Regional Managers, previously with limited power to steer the network, now at the head of empowered governance & control centres and acting as general managers 'on the ground'; - the Areas (two to six for Region), previously fully-fledges local headquarters creating duplication and fragmentation, are: 100% focused on commercial activities and client servicing, with credit support functions consolidated in the Regions; serving all main client segments in Italy, including about 2,600 Mid Corporate clients with turnover up to EUR350 million, transferred to Banca dei Territori to foster proximity; 2.2.2 Simplification of legal entities Some 300 people will be freed-up and reallocated to commercial activities as a result of the implementation of the following initiatives: - as for product factories, seven legal entities operating in specialised finance and advisory, leasing and factoring have converged into just one legal entity, namely new Mediocredito Italiano, the SME Finance Hub focused on advisory services (new offer); medium/long term specialised finance and leasing; factoring; - as for banks, a progressive significant reduction in the number of legal entities with respect to the 17 banks at year-end 2013, with 11 banks integrated in 2014-2015; - as for wealth management activities, in the Private Banking, the combination of Intesa Sanpaolo Private Banking, Fideuram Investimenti and Banca Fideuram with the set-up of the Private Banking Hub; in the Asset Management, the integration of Fideuram Asset Management Ireland into Eurizon Capital Group and the set-up of the Asset Management Hub; in Bancassurance, the integration of Fideuram Vita into the Insurance Hub.

2.2.3 Optimising geographical footprint The on-going optimisation of geographical footprint along with the Bank's digitalisation process will free up, respectively, some 1,000 and 400 people through the following steps: - Branch Network: some 800 branch closures, of which some 300 by 2014, reducing the retail branches in Italy to 3,300 in 2017; creation of highly automated self-service areas in strategic high-traffic zones; rationalisation of other distribution networks of the Group: SME/Mid-corporate network and network of product companies; - Branch operating model: adoption of differentiated branch models (e.g., 'full-fledge' branch vs 'basic' branch); free-up of commercial time in 'basic' branches leveraging digitalisation, with centralisation of administrative and control activities; increase of automation levels and reduction of cashier desk utilisation (e.g., cashier-free branches); 'offsite' relationship managers (e.g., for Personal clients); extended opening hours for branches (until 8pm, during lunch time, Saturday morning).

2.3 Dynamic credit and risk management The main features of dynamic credit and risk management are: - reduction of underwriting time: redesign of underwriting practices (e.g., Electronic Credit Application Corporate, credit limit for creditworthy counterparts); shortening of the decision-making chain; introduction of pre-approval for 'small ticket' loans to high rating clients; - proactive credit management: dedicated team, by creating a value chain dedicated to manage borrowers showing first signs of an anomaly, that is separated from value chains dedicated to underwriting and NPL management respectively and is applied across all divisions (some 300 people are already active in Banca dei Territori), and rolling out dedicated training modules of over 1,000 training days; new tools, by developing a new tool to support proactive credit management for the preparation of the Action Plan; differentiated processes, introducing proactive credit management processes, differentiated by customer segment; the new process of proactive credit management was tested in Lombardy where it led - in the first two months of 2014 versus 2013 - to a 31% reduction in inflows from performing loans to past due, compared with an 11% decrease recorded by Banca dei Territori as a whole. The new process is already operational in all Regions; - integrated management of substandard and restructured loans: evolution of the Substandard Loans unit applying a business-unit-model to proactively manage the significant portfolio of high value substandard and restructured loans through: dedicated P&L, additional people, closer relationship with the front-line and partnerships with specialised operators on restructured loans; - strengthening of credit structure and capabilities: reorganisation of the Chief Lending Officer Area to foster closer cooperation with the Business Units and integrated management of the full credit value chain, and launch of a capability building programme dedicated to credit, involving some 13,000 network people; - optimisation of risks, credit monitoring and controls: strengthening of 'control system' driven by the re-design of the first and second 'lines of defense'; implementation of a consistent and high frequency 'Risk Data and Reporting' framework for the Group; strengthening of credit monitoring teams and tools.

3. Capital Light Bank The Capital Light Bank is a newly created Business Unit set up to reduce non-core assets. The Capital Light Bank: - is in charge of a closed portfolio amounting to around EUR46 billion gross at year-end 2013, which is expected to decrease by 50% to around EUR23 billion in 2017 - with the impact of additional value-accretive NPL disposals not included in the Plan - through: recovery of doubtful loans for around EUR8 billion versus around EUR27 billion (initial stock); disposal of repossessed assets for around EUR2 billion versus around EUR3 billion (initial stock); full disposal of the initial stock of equity stakes amounting to around EUR2 billion; wind-down of other non-strategic assets for about EUR11billion versus around EUR14 billion (initial stock); - relies on dedicated reporting and incentive systems, with the objective of maximising portfolio wind-down and creating economic value; - will have around 700 dedicated people of which around 300 additional; - with main benefits in terms of: transparency, providing transparency to all stakeholders on Group performance; effective recovery, ensuring higher accountability, investments, managerial focus and flexibility in managing dedicated resources; optimisation of funding, creating schemes to optimise the cost of funding; synergies of scope, creating a single centre of excellence with expertise in both assets and financial market players, useful for asset disposals; The Capital Light Bank includes the following initiatives: - empowerment of doubtful loans units: dedicated systems of performance and incentives measurement; strengthening of the operating model; portfolio segmentation to ease deconsolidation and optimise funding (involving external investors); - creation of a Re.o.Co. (Real Estate Owned Company) for repossessed assets: creation of a unit dedicated to repossess real estate collateral underlying NPLs where value is penalised by market illiquidity; strong focus on asset value increase and sale in more favourable market conditions; full exploitation of synergies with the Group's units to maximise value of repossessed assets; - disposal of equity stakes through both direct disposals and structured deals: the entire portfolio of non-core equity stakes amounting to around EUR1.9 billion of book value at year-end 2013(21) will be fully disposed of by 2017; in the last quarter of 2013, the equity stake in Generali was sold (book value of around EUR360 million) and in the first quarter of the current year, the equity stakes in Pirelli, SIA and Union Life were sold (book value of around EUR35 million, EUR80 million and EUR145 million, respectively). These stakes had a total book value of approximately EUR620 million and their disposal generated a total capital gain of about EUR320 million; - proactive management of other non-strategic assets, with the strengthening of dedicated teams and the proactive wind down of portfolios by accelerating value recovery.

(21) Excluding Merchant Banking 4. People and investments as key enablers Initiatives concerning the key enablers of the Business Plan will be supported by significant investments in technology and innovation, with a EUR5 billion 2014-2017 cumulative investment (EUR2.9 billion for growth, EUR1.2 billion for efficiency improvement, and EUR0.9 billion for credit and risk management), and empowered and motivated people through training (some five million training days in 2014-2017), job re-allocation, acknowledgment of individual merit in career development and upgrade of long-term incentives.

4.1 Significant investments in technology and innovation - ICT system strengthening: digital Banking and Group integrated multi-channel offering; integrated management of customer data/leads; simplification and homogenisation of International Subsidiary Banks' platforms; - lean process re-design: simplification of processes with strong emphasis on lean orientation (e.g., automation of controls, shared elements centralisation); - innovation: usage of the new Intesa Sanpaolo Tower in Turin to foster innovation (development of new products, processes and the 'ideal branch', training centre).

4.2 Empowered and motivated people - Long-term incentives: upgrade of the incentive systems, linked to productivity and results; - human capital development: strong effort on training, with a focus on technical and managerial capabilities (more than EUR1bn invested in training); career development based on merit; development of international and inter-functional career paths; identification of future leaders ('scuola dei Capi'); people re-allocation from non-client facing/low value-added activities to commercial and other value-added activities; fostering of Intesa Sanpaolo values and culture through dedicated initiatives; improvement of working flexibility (e.g., part-time, telecommuting); - sense of belonging and pride: internal policies and communication aimed at fostering the Bank's culture of outstanding service and support to families and businesses; upgrade of company welfare mechanisms (e.g., pension fund, nursery schools, etc); - major empowerment project aimed at reallocating excess people capacity to priority initiatives: excess capacity involving about 4,500 people, most of them already active in the field: about 2,300 people freed-up from the simplification of the organisation, about 300 from the simplification of legal entities, about 1,000 from the optimisation of the geographical footprint, about 400 from the Bank digitalisation, and about 500 from the reduction of credit underwriting time; reallocation of all excess capacity, involving about 4,500 people, to the Group's priority activities.

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