|[March 28, 2014]
NAB Show Addresses the Future of 4K Adoption
WASHINGTON --(Business Wire)--
Show will feature sessions, workshops and panels on the increasing
role of ultra high-definition standards for 4K television displays and
production technology in the media and entertainment industry. Held
April 5 -10 in Las Vegas, NAB Show is the world's largest annual
conference and expo for professionals who create, manage and distribute
entertainment across all platforms.
Workshops featuring hands-on instruction in the latest 4K camera
technology include REDucation
Training (Friday, April 4 - Sunday, April 6) and In
Depth: BlackMagic Cinema Cameras (Saturday, April 5).
On Monday, April 7, the Super Session panel "Consumers,
4K and Next Gen Home Entertainment -- Which Experiences Will Most Excite
Them?" will place a spotlight on the various features and
stakeholders within the 4K ecosystem, identifying the next generation of
home entertainment experiences that will excite consumers. On Tuesday,
April 8, Post|Production
World attendees will learn how to scale production equipment to 4K
standards and beyond at "In
Depth: Moving Beyond HD: 2K, 4K, 6K & More."
"Consumers expect the content they consume to be delivered in crisp,
rich resolution, regardless of device," said Chris Brown, executive vice
president for Conventions and Business Operations at NAB. "The advent of
new standards bring new challenges: capturing 4K-quality content,
editing and archiving resource-intensive footage, and distributing a
final product across mediums."
On Tuesday, April 8 at the Broadcast
Engineering Conference (BEC), the "MLB
Network: Advancing the Way Audiences View Baseball with 4K Technology"
session will provide details on the 4K makeover that Major League
Baseball (MLB (News - Alert)) underwent in 2013, bringing fans closer to America's
favorite pastime. On Wednesday, April 9, the BEC session titled "The
Future of 4K UHD - Examining Methods to Acquire, Exchange and Distribute
Content" will provide details on the technologies through which
UHDTV can be reliably and efficiently acquired, exchanged and
NAB Show exhibitors in the 4K community include Adobe, Avid, Blackmagic,
Canon, Carl Zeiss AG, GoPro, JVC Professional Products Co., Panasonic (News - Alert),
Quantel, RED Digital Cinema and Sony Electronics Inc.
About NAB Show
NAB Show, held April 5-10, 2014 in Las Vegas, is the world's largest
electronic media show covering filmed entertainment and the development,
management and delivery of content across all mediums. With more than
93,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is
the ultimate marketplace for digital media and entertainment. From
creation to consumption, across multiple platforms and countless
nationalities, NAB Show is home to the solutions that transcend
traditional broadcasting and embrace content delivery to new screens in
new ways. Complete details are available at www.nabshow.com.
Please click here
to register as news media.
The National Association of Broadcasters is the premier advocacy
association for America's broadcasters. NAB advances radio and
television interests in legislative, regulatory and public affairs.
Through advocacy, education and innovation, NAB enables broadcasters to
best serve their communities, strengthen their businesses and seize new
opportunities in the digital age. Learn more at www.nab.org.
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