|[March 25, 2014]
Adobe Unveils Robust Set of Mobile App Development Solutions for Marketers
SALT LAKE CITY --(Business Wire)--
Adobe (News - Alert) (Nasdaq: ADBE) today unveiled a series of innovations that help
companies create, manage and deliver highly personalized mobile app
experiences to their customers and prospects in real-time. The new
capabilities build on Adobe's market leadership in mobile and deliver
against the entire spectrum of mobile marketing including developing
dynamic mobile apps, managing and marketing content for apps across all
major app stores, measuring mobile marketing campaigns, and engaging
users of apps near Apple (News - Alert) iBeacons.
"Developers can now create and deliver mobile apps while marketers
manage, measure and monetize the content, all from within Adobe
Marketing Cloud," said Brad Rencher, senior vice president and general
manager, Digital Marketing Business, Adobe. "Adobe Marketing Cloud is
the industry's most complete, integrated solution for marketers, and
today's announcement further cements our leadership in mobile app
Adobe Marketing Cloud enables deep analysis of user engagement with
mobile experiences across devices as well as powerful optimization tools
for delivering location-based content in real time. Marketers can now
significantly grow the return on their investment (ROI) by effectively
acquiring, engaging, and retaining customers who use mobile apps and
websites. Easy-to-use and integrated workflows across Adobe Marketing
Cloud reduce the complexity of managing, analyzing, and optimizing
experiences across app stores. The new mobile capabilities include:
App development made easy with PhoneGap Enterprise: Adobe
introduced a new offering, PhoneGap
Enterprise, a robust set of tools that transform mobile app
development by empowering both marketers and developers. Developers
can build apps across platforms, meet aggressive time-to-market
demands, and support third party integrations. Marketers can easily
update app content, optimize the app post launch and manage app
reviews and variations without the need for app development skills.
The unique drag and drop functionality ensures that marketers can
easily change and preview app content including images, videos,
interactive and text based content. Updates appear instantly across
platforms including iOS and Android (News - Alert). Mobile apps built with PhoneGap
Enterprise can be natively integrated with Adobe Experience Manager to
ensure consistent content management across any app, mobile site or
can manage content across hybrid and native apps without having to
worry about multiple app stores, fragmented operating systems, and
different device sizes.
Content management for Digital Publising Suite (DPS): Adobe
Experience Manager already integrates with Adobe Digital Publishing
Suite (DPS) allowing marketers and commercial publishers to
create, publish and measure content-centric apps.
Measurement of mobile marketing campaigns: With Adobe Mobile
Services 2.0, marketers can measure which campaigns are driving mobile
app downloads across the leading marketplaces including the Apple App
Store and Google (News - Alert) Play. Marketers can also measure a broad set of user
behaviors after the app is downloaded including launch events, user
engagement, content sharing across social, and product purchases,
giving them deep insights into the lifetime value of users. By
tracking the effectiveness of paid, owned, and earned marketing
campaigns for mobile apps, companies can now accurately track ROI and
fully optimize their spend.
Support for Apple iBeacons: Adobe is the first mobile provider
to measure and respond to user engagement in mobile apps connected to
iBeacons in sports stadiums, retail stories and other external venues.
Adobe Mobile Services 2.0 allows companies to analyze and act on the
users' location near iBeacons including dwell time, entering or
exiting an iBeacon area, navigation of mobile users around iBeacons
and more. Marketers can also easily deliver local notifications based
on the proximity to an iBeacon. In addition, companies are able to tie
app interactions to all other app engagement data in Adobe Analytics.
Re-engagement of customers across mobile apps: With the
integration of Adobe Campaign and Adobe Mobile Services 2.0, marketers
are now able to re-engage loyal customers with push notifications
across mobile applications. Using the Adobe Campaign UI, companies can
deliver breaking news, credit balance details, flight departure
details and more in an instant and consistently across devices.
Additional mobile capabilities that were introduced across other Adobe
Marketing Cloud Solutions today include Adobe
Target Premium, which offers A/B testing capabilities of in-app
content and targeted experiences based on the users' location and
lifecycle data to make app experiences more impactful.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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