|[March 25, 2014]
Epsilon Partners With Adobe to Deliver Next-Generation Loyalty Platform
SALT LAKE CITY --(Business Wire)--
Adobe (News - Alert) Summit, The Digital Marketing Conference - Epsilon,
the global leader in creating customer connections that build brand and
business equity, and Adobe (Nasdaq:ADBE), today announced a global
partnership to deliver next generation technology and strategic
solutions that enable clients to create long-term profitable customer
relationships. As part of the agreement, Epsilon will incorporate Adobe
Marketing Cloud solutions into their Agility Loyalty Platform.
Epsilon's Agility Loyalty is a fully integrated, state-of-the art
loyalty platform offering data, analytics and transactional rules-based
functionality that empowers clients to be successful in the face of new
loyalty demands. Through the partnership, Epsilon will utilize Adobe
Marketing Cloud solutions to optimize the customer experience, extend
reach to new and existing customers and breathe new life into brands.
"Epsilon and Adobe's combined expertise provides our clients with a
complete solution that allows them to maximize customer loyalty
marketing programs," said Andrew Frawley, President of Epsilon. "This
relationship with Adobe and the investments we are making in our loyalty
solution serve to reinforce our commitment to bring our clients the most
comprehensive solutions to address their marketing needs and business
Together, the marketing services of Epsilon and Adobe enhance brands'
capabilities to deliver exceptional digital experiences. Adobe
Experience Manager, the industry's leading Web experience management
solution, is the first solution leveraged by Epsilon to provide
personalized content to customers. Experience Manager enables marketers
to organize, create and manage the delivery of reative assets across
online channels, including the Web, mobile sites and apps, and
communities. Relevant content is stored within Experience Manager
Assets, and creative content is added and delivered to individual users
in real-time through the Agility Loyalty platform. Other Adobe Marketing
Cloud solutions to be incorporated with Epsilon's Agility Loyalty
offering include: Adobe
Media Optimizer, Adobe
Social, and Adobe
"Adobe Marketing Cloud is a complete set of integrated solutions that
help marketers maximize impact and revenue," said Jim Sink, vice
president, global alliances, Adobe. "When combined with Epsilon's clear
leadership in loyalty programs, this partnership will help brands to
better understand and connect with their customers in ways that once
were only dreams."
Epsilon is the global leader in creating customer connections that build
brand and business equity. A new breed of agency for a
consumer-empowered world, our unique approach harnesses the power of
rich data, world-leading technologies, engaging creativity and
transformative ideas to ignite connections between brands and customers,
delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency
from All Disciplines, #1 World CRM/Direct Marketing Network and #2 U.S.
Digital Agency Network, we employ over 5000 associates in 60 offices
worldwide. Epsilon is an Alliance
Data company. For more information, visit www.epsilon.com,
follow us on Twitter (News - Alert) @EpsilonMktg
or call 1.800.309.0505.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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