FIS to Power Mobile Application for One of Nation's Fastest-growing Frozen Yogurt Chains
(Targeted News Service Via Acquire Media NewsEdge) JACKSONVILLE, Fla., March 17 -- FIS, a global provider of banking and payments technologies, issued the following news release:
Orange Leaf Frozen Yogurt (http://www.orangeleafyogurt.com/), one of the fastest-growing frozen yogurt chains in the United States, has selected FIS (http://www.fisglobal.com/index.htm)(NYSE: FIS), to power its mobile application. FIS, the world's largest provider of banking and payments technology, will provide Orange Leaf with a new mobile-based retail experience solution that includes payment capabilities, loyalty rewards, offer redemption and more. Orange Leaf stores will begin rolling out the new app later this year to its more than 300 nationwide locations.
FIS Mobile Wallet allows retailers to extend state-of-the-art, modern payment capabilities and other retail experience benefits to their customers - directly within their own branded mobile apps. This gives stores, restaurants and other retailers the ability to leverage their mobile channel in a way that builds loyalty and enhances their brand experience. FIS Mobile Wallet also is cloud based, storing a user's credentials securely in the cloud and transmitting them only during a transaction. This prevents card skimming and many other types of fraud recently seen by some major retailers.
FIS Mobile Wallet (http://www.fisglobal.com/products-mobilefinancialservices) already works with existing smartphones and point-of-sale (POS) systems. This makes it extremely cost-effective as retailers need only a software push to upgrade. It's also widely available as FIS Mobile end users now equal more than 24 million worldwide.
"Mobile commerce is the way of the future because it offers retailers an innovative way to connect with their customers and provides the personalized service that drives loyalty," said Doug Brown, SVP and GM, FIS Mobile Financial Services. "We're honored that Orange Leaf chose FIS to take such a forward step in its mobile strategy, which will help it deepen its relationships with customers and drive sales. We look forward to helping it serve its customers."
"Our customers are young and mobile, and we're pleased to offer them a mobile experience that makes it easier for them to pay, rewards them for their business and encourages them to return," said Michael Christy, director of Information Technology, Orange Leaf. "FIS Mobile Wallet was the best choice for Orange Leaf franchisees and customers."
Orange Leaf, which has more than 300 locations across the United States, already used FIS' Valutec(TM) gift card solution. It now becomes the first Valutec client to deploy FIS Mobile Wallet as well.
FIS offers the most robust set of mobile capabilities in the market, and the FIS Mobile Wallet is one component of FIS' mobile financial services suite. In the last several months, FIS earned numerous awards for its mobile solutions, including the 2014 Frost & Sullivan Customer Value Enhancement Award; 2013 Best in Class Mobile Banking Vendor Overall by Javelin Strategy & Research; No. 1 in Top 3 Mobile Banking Vendor Standards and Customized Solutions and No. 1 in Top 3 Mobile Banking Standard Solutions by Javelin Strategy & Research; and Best in Class Customer Experience, Best in Class Interface Development and Best in Class Integration & Management by CEB TowerGroup.
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