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Sofitel Luxury Hotels celebrates 50 years in 2014 []
[March 23, 2014]

Sofitel Luxury Hotels celebrates 50 years in 2014 []

( Via Acquire Media NewsEdge) Sofitel Luxury Hotels will celebrate 50 years of operation in 2014, with the French hotel brand operating 120 properties in 40 countries around the world, and 30 hotel openings planned through 2015.

As part of its half century celebration, Sofitel will run a social media campaign to highlight its three core themes of design, gastronomy, and culture, by revealing '50 magnifique moments' on its Facebook page. The magnifique moments will highlight events, partnerships, openings, brand offers, and stories about the brand.

Sofitel Worldwide senior vice president sales, marketing and communications Rick Harvey Lam said: "Fifty years is a major milestone by any measure. We are looking forward to marking this event throughout the year with our loyal guests and our more than 25,000 Sofitel ambassadors, or employees, around the world. With a special focus on Sofitel's design, gastronomy and culture themes, 2014 is sure to be the most magnifique year of our history yet." [[banner]] Throughout the year, Sofitel will also reveal three major events, inspired by each of its three themes and illustrating how Sofitel's French 'art-de-vivre' is celebrated around the world.

Sofitel has also published an anniversary edition of its annual Travel Agenda, a pocket guide that details a selection of 50 worldwide events in design, gastronomy, and culture in 2014, along with details of Sofitel addresses in more than 40 countries.

In the Middle East, Sofitel Dubai Downtown is due to open on May 1 2014, and Sofitel Jeddah will open in Saudi Arabia in 2014 as well. A second Saudi property in Riyadh is scheduled to open in 2014.

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