|[March 19, 2014]
Leading Through Change: Health Care Solutions for the Reform Era
BOSTON --(Business Wire)--
to Tweet) -- Blue
Cross Blue Shield of Massachusetts (BCBSMA) today launched an
interactive website that uses a compelling combination of customer
stories, videos and graphics to report on the company's progress as an
innovator, problem solver, and trusted adviser during a time of
unprecedented change in health care.
Through Change: Health Care Solutions for the Reform Era includes
some elements of a traditional annual report, but it provides a broader,
forward-looking perspective on the company's commitment to making
high-quality health care affordable and accessible, according to BCBSMA
president and CEO, Andrew Dreyfus.
"Health care is going through an extraordinarily turbulent time, and I'm
proud that Blue Cross has been an innovator and a leader," Dreyfus says.
"There's still a lot to be done, but the products, programs and
partnerships featured on this website point to a future where health
care works better for everyone, at a cost we can afford."
The report features:
A video message from Dreyfus outlining BCBSMA's response to three of
the most pressing challenges facing the health care community.
A whiteboard animation and brief stories showcasing employers that
have turned to BCBSMA for creative, affordable benefit solutions.
An introduction to BCBSMA's new, evidence-based approach to helping
members reduce health risks.
A compelling look at how collaboration between BCBSMA and one of its
major provider partners is helping a teenager with serious
disabilities stay at home and out of the hospital.
An overview of 2013 performance, including the company's business
facts and figures and its Corporate Citizenship and Diversity and
BCBSMA is releasing its report exclusively on the company's website,
which helps to reduce costs and its impact on the environment. The
report features a fresh, contemporary design that is easy to navigate
and its layout adapts to any device.
View Leading Through Change here.
About Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts (www.bluecrossma.com)
is a community-focused, tax-paying, not-for-profit health plan
headquartered in Boston. We are the trusted health plan for more than
31,500 Massachusetts employers and are committed to working with others
in a spirit of shared responsibility to make quality health care
affordable. Consistent with our corporate promise to always put our 2.8
million members first, we are rated among the nation's best health plans
for member satisfaction and quality. Follow us on Facebook,
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