|[March 18, 2014]
First 5 San Diego and Safeway/Vons Expand Partnership to Include Live Well San Diego
SAN DIEGO --(Business Wire)--
First 5 San Diego and Vons grocery stores have extended their
partnership to encourage healthy eating among San Diego residents.
Today, the two entities are announcing that they are going deeper into
the community by partnering with the County of San Diego's Live Well San
Photo caption from left to right: Carlos Illingworth, Vons - Director of Public Affairs and Government Relations, Andy Barker, Vons - Vice President of Retail Operations, Kimberly Medeiros, Executive Director of First 5 San Diego, Nick Macchione, Director of the Health & Human Services Agency, Supervisor Greg Cox (News - Alert), San Diego County Board of Supervisors and Chair of First 5 Commission (Photo: Business Wire)
In 2013, First 5 San Diego and Vons collaborated to reach thousands of
San Diego County residents with healthy eating messages and promotions
in stores and online.
"Through this partnership, First 5 San Diego and Vons will spread the
message of Live Well San Diego and encourage healthier lifestyles
throughout San Diego," said County Supervisor Greg Cox, Chair of the
First 5 Commission of San Diego.
Together, First 5 San Diego and Vons have distributed more than 100,000
healthy eating information fliers throughout the community to educate
and inspire county residents to take action and responsibility for their
"Live Well San Diego is about connecting organizations of every kind for
a shared purpose," said Nick Macchione, Director of County of San Diego
Health and Human Services Agency and First 5 Commissioner. "Partnerships
like these are the key to makig positive changes so that our children,
their children and beyond can live healthier and safer, and thrive."
Vons has financially supported First 5 San Diego healthy eating contests
and promoted the healthy eating message in all San Diego Vons and
Pavilions stores by displaying First 5 San Diego healthy eating
"The Healthy Eating campaign materials and events have been
well-received by our customers across the county," said Carlos
Illingworth, Director of Public Affairs and Government Relations for
Vons. "The Live Well San Diego campaign is an excellent fit and we are
proud to support both organizations."
The Live Well San Diego initiative began in 2010 solely as a health
strategy, recognizing that San Diego County, like much of the nation was
facing a tidal wave of chronic disease and rising healthcare costs. The
strategy has since evolved into the long term initiative to improve the
health, safety and quality of life of all County residents.
"Our efforts embody Live Well San Diego's Building Better Health vision
and goals," said Kim Medeiros, First 5 San Diego executive director. "We
are excited to join forces to support San Diego County's long-term
initiative to achieve healthy communities and to encourage all residents
to make healthy choices at the supermarket, restaurants and home."
For more information about Live Well San Diego, visit www.livewellsd.org.
About the First 5 Commission of San Diego
The first five years of life are critical to a child's development.
These years shape a child's success in school and in life. First
5 San Diego helps parents and others to help children during these early
years. The Commission leads the greater San Diego community in promoting
the vital importance of the first five years of life to the health and
well-being of children, families and society. The ultimate goal of the
Commission's work is that all children ages zero through five are
healthy, loved and nurtured, and enter school as active learners. Learn
more at www.first5sandiego.org
or call toll-free 1 (888) 5 FIRST 5.
Vons is a division of Safeway, Inc., a Fortune 100 company and one of
the largest food and drug retailers in North America, based on 2012
sales of $37.5 billion. Safeway operates 1,406 stores in the United
States, 275 of which are in southern California and southern Nevada that
operate under the Vons and Pavilions banners. Vons supports a broad
range of charitable and community programs and in 2013, donated more
than $26.6 million to cancer research, K-12 schools and organizations
that serve the community, in particular youth, veterans and people with
disabilities. Learn more at www.vons.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140318006698/en/
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