Senior appointment as Chums eyes growth [Executive Appointments Monitor Worldwide]
(Executive Appointments Monitor Worldwide Via Acquire Media NewsEdge) Prescot-based clothing retailer Chums has appointed former Boohoo and JD Sports senior manager Antony Eden as its new head of marketing.
Eden will bolster the company's digital offering as it looks to capitalise on a rising number of over-60's using the internet.
The appointment follows Chum's investment in a new automated warehouse and telephony system.
Eden said: "Using my experience of driving rapid growth at Boohoo, I believe Chums can both increase its customer base while at the same time bringing down the average age of our customer.
"Chums is a business that was built on a direct mail catalogue model, one that remains successful today and we have no plans to change this. Instead I want to grow both this and our online offering."
Owner and founder of Chums, Graham Rubin, added: "We're gearing up for growth and I'm excited about Antony taking Chums forward."
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