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Audience of the Eutelsat-Nilesat 7/8° West Video Neighbourhood Breaks Barrier of 50 Million Homes in Middle East and North AfricaDUBAI, United Arab Emirates & PARIS --(Business Wire)-- Regulatory News: Eutelsat (News - Alert) Communications (Paris:ETL) today unveiled at Cabsat Dubai the results of its new survey on TV reception modes and trends across the Middle East and North Africa. Michel de Rosen, Eutelsat Chairman and CEO, commented on the figures: "Our new survey confirms the exceptional dynamics of the video market in the Middle East and North Africa and the key role played by satellites that now reach into more than nine out of ten homes in the region. This result reflects longstanding partnerships between Eutelsat, Gulfsat, Nilesat, Noorsat, Viewsat and anchor media groups, including Al Jazeera, MBC and OSN that are experiencing strong commercial success and are well placed for further expansion in the region. The survey also confirms the leadership of the Eutelsat-Nilesat 7/8 West neighbourhood whose audience of more than 50 million homes can receive an unequalled line-up of 1,050 Arabic and international channels. Going forward, we believe that the move to higher quality afforded by HD and, for the future, 4K will further consolidate satellite as a core infrastructure in the region." Satellite: the preferred digital infrastructure across Middle East and North Africa Overall, the MENA satellite TV universe continues to expand and satellite is the first choice for multi-channel viewing. Out of a population base of 77.1 million TV homes across 15 countries, more than nine out of ten (92%) favour satellite reception for pay-tv or free-to-air viewing. In 2010, satellite reception accounted for 67% of TV homes in the region, showing like for like1 increased penetration of 25 percentage points over the last three years. Over the same period, the number of homes receiving analogue terrestrial TV slumped from 18.2 million in 2010 to 4.1 million in 2013, confirming satellite as the most popular route to digital switchover. IPTV (News - Alert) has gained some ground in the Gulf with 0.7 million households exclusively IPTV equipped.
Free-to-air still drving growth
Eutelsat - Nilesat 7/8 ° West neighbourhood: first choice for
multi-channel viewing
HDTV: 29% of TV homes now equipped in Middle East and North Africa ************* The objective of Eutelsat's observatory is to monitor the evolution of consumer TV reception modes and trends2 including analysis of reception platforms (satellite, cable, DTT, IPTV, analogue terrestrial), breakdown between free-to-air and pay-tv, breakdown by orbital position and assessment of HD consumer equipment take-up. Conducted between November 2013 and January 2014, the survey in MENA was carried out in 14 countries: Algeria, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Saudi Arabia, Tunisia, UAE, Yemen. 17,000 face-to-face interviews were conducted using a single questionnaire shared by two leading research institutes, TNS (News - Alert) and GfK. Figures for Syria were carried over from the 2010 edition. *************
Where to meet Eutelsat at Cabsat Dubai, Dubai
World Trade Centre, 11-13 March:
About Eutelsat Communications Annexes are available at www.eutelsat.com
1 Excluding Iraq, Kuwait, Libya, Oman and Yemen which were
added to the 2013 edition but not surveyed in 2010.
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