|[March 10, 2014]
The Trash Talk Has Begun: Apple Kicks off its March Madness™ Campaign for Financial Literacy
FAIRFAX, Va. --(Business Wire)--
The brackets are set. The bets are on. The teams are trash talking how
they are going to win the March Madness™ competition. You might be
thinking basketball, but this all-star lineup is made up of high school
kids competing in the Student Run Credit Union (SRCU) competition
sponsored by Apple (News - Alert) Federal Credit Union. Instead of scoring baskets,
they are learning about financial literacy through a working credit
union branch in their high schools. The media is invited to visit the
Annandale High School branch on March 11, between 10:45 a.m. and 12:45
p.m., located at 4700 Medford Drive, Annandale, VA 22003, to see the
students in action.
This competition is between 26 high schools in northern Virginia and the
trophy and the $200 cash prize goes to the school that earns the most
points by signing up new student members and opening accounts, which
help the kids learn real world financial literacy skills.
With Virginia being the only state in the DC metro area requiring
financial literacy education, the SRCUs have filled a real need.
"The SRCU is run by advanced accounting students. They have been trained
on how to handle the transactions so they run the show," says Monica
Bently, SRCU liaison and business teacher at Annandale High School. "The
program teaches avings, how to manage money, and it's an in-school tool
for deposits, and withdraws."
"One big value-add of the SRCU program is that it teaches the kids what
they will need to know when they are out on their own," explains Melanie
West, SRCU liaison and business teacher at Fairfax High School. "In
fact, we've seen in some of our families where the parents never dealt
with banks because they are from another country. This program has
educated the kids so that they can in turn help their parents to open
their first account and learn to better manage their money."
Senior Dominic Maier, SRCU marketing manager at Annandale High School,
says his school is going to win this March Madness™ competition because
they "are the ones to beat." His strategy is to secure discount cards to
places students like to go like Chipotle and Firehouse Subs and offer
them as rewards for participation. He and his team also intend to appeal
to the faculty, who also use the SRCU, to make small deposits so the
school can earn points for each transaction.
Junior Anthony Nguyen, SRCU team member at Fairfax High School, says he
is sure that they will win the competition because they already won the
"most new accounts" in January so they are going to use that momentum to
forge ahead. His team's plan is to use the school newspaper, hallway
bulletin boards, and school website to get the word out about the
competition. He also intends to team up with the video production class
to create a video directed to teachers and kids in business classes to
educate them on the value of participating in the SRCU. "I know we are
going to win this competition because we by far have the best plan,"
"Apple wants to make financial literacy not only valuable but fun for
the kids," says Apple Vice President Robert Sowell. "So the March
Madness™ competition is a way to do that. It allows the kids to be
creative and come up with their own marketing/advertising plans, and
their interactions within the credit union teach them people skills,
financial management skills, and provides the team that works there with
business and accounting experience that can translate into real-world
Apple Federal Credit Union's Mission: Through a lifelong
partnership with anyone touched by education, Apple FCU helps members
achieve their dreams by offering competitive financial solutions, with
dedicated personal service. Apple exists, not for profit, but for the
benefit of its members.
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