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Snap Skout Announces Partnership with Tiger Oak Media Publication, Seattle Magazine
[March 06, 2014]

Snap Skout Announces Partnership with Tiger Oak Media Publication, Seattle Magazine


SEATTLE --(Business Wire)--

Snap Skout, a media technology startup that automatically surfaces highly-relevant offers and deals to readers through its recommended offers engine, today announced a new partnership with Tiger Oak Media's local publication, Seattle magazine. As part of this partnership, Tiger Oak Media has agreed to install the "Skout" button across its SeattleMag.com publication for 90 days, giving its readers easy access to local deals and offers via the "Skout" button. After reading an article on SeattleMag.com, a reader hovers over the "Skout" button, located in the social sharebar, to uncover deals and offers that are related to the content in that article.

A premier monthly lifestyle magazine, Seattle magaine is the voice of the urban, trend-setters who live in the Seattle area and want to connect with other like-minded people. For decades, Seattle magazine has had its pulse on all aspects of the urban-lifestyle, including restaurants, bars, shopping, arts, culture and travel. As such, its editorial content is complementary to Snap Skout's recommendation engine which, delivers high-quality offers for the same urban lifestyle establishments that Seattle magazine writes about.



John Kueber, Chief Operating Officer for Tiger Oak Media stated, "We are always looking for the best-in-class technology products to enhance our reader's experience and generate revenue. We are excited to partner with Snap Skout, a local Seattle startup that is committed to delivering excellence for both the reader and publisher."

Snap Skout automatically browses Seattle articles and surfaces only the most-relevant offers to readers at exactly the right time and place -- right when a reader is engaged with the content. Snap Skout ensures high-quality offers by only partnering with the best deal networks and advertisers such as Groupon, LivingSocial (News - Alert), Amazon Local and Gilt. Due to a combination of quality, placement and timing, offers delivered through Skout are 10 times more likely to get clicked, when compared to a typical display ad.


"We're thrilled to partner with Seattle magazine. We strongly believe that their editorial content and readership are a perfect match for our product. Since our product only surfaces highly-relevant offers, it's critical that we pick the right publisher partners- and with Seattle magazine, we have one of the best," states Snap Skout's Co-Founder and CEO Aaron Goodin.

Snap Skout's content recommendation engine was installed on Seattle Magazine in mid-February and the key performance metrics from the 90 day pilot will be reviewed in mid-May. Throughout the 90-day period, readers can access the best local deals via the "Skout" button across SeattleMag.com.

About Snap Skout

Located in Seattle, WA, Snap Skout is a media technology startup dedicated to connecting brands and consumers in easy, helpful and fun ways. Launched in 2013, Snap Skout's content recommendation engine delivers highly-relevant offers to readers, at exactly the right place and time. Snap Skout drives deeper reader engagement and provides an additional revenue opportunity for publishers; while offering advertisers an opportunity to serve the right offers to a highly-engaged audience. For more information, visit http://www.snapskout.com.


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