Software firm a hit down under [Birmingham Post (England)]
(Birmingham Post (England) Via Acquire Media NewsEdge) A WORCESTERSHIRE software firm is making a splash down under after impressing with its online service to capture address data.
Postcode Anywhere is now set to provide its services to a large technology company in New South Wales, a contract which will give the firm a foothold in the extensive Australian addressing market which is worth an estimated Pounds 40 million.
Postcode Anywhere supplies software and services to more than 8,000 organisations worldwide and is a market leader in the UK for online address auto-fill.
The firm has been working with UKTI (UK Trade & Investment) to expand its operation overseas and recently returned from a successful visit to Australia.
CEO Guy Mucklow said while the business was firmly established in the UK it was a newcomer to exporting but saw Australlia as an ideal fit.
"We've have had our eye on the Australian market for a while - with a similar culture, legal and tax systems, the country is the perfect springboard for us and an excellent strategic location for straddling time zones across the globe," he said.
The Worcester-based firm initially commissioned a UKTI Overseas Market Information Service (OMIS) report to identify the best opportunities in Australia. The company followed this up with a visit to the country supported by UKTI. Mr Mucklow added: "The UKTI office in Melbourne helped us by identifying and setting up a series of meetings with potential partners and customers. The result was a jam-packed schedule of almost 30 meetings over 10 days that were arranged to suit my travel arrangements."
"All in all, I was really impressed by what UKTI managed to achieve. For my Pounds 3,000 investment in an OMIS report, I had some exceptionally positive meetings with people who were not only interested in what we are doing, but also in a position to place orders. We are delighted to now be working towards providing a service for a large strategic partner based in New South Wales who will resell our technology as their own, with their own branding."
British exports to Australia were worth nearly Pounds 11 billion in 2012 and Australia is the UK's 11th biggest export market.
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