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Aha! Launches Visual Product Roadmaps for JIRA
[March 04, 2014]

Aha! Launches Visual Product Roadmaps for JIRA

MENLO PARK, Calif. --(Business Wire)--

Aha! ( launched today a new way for Atlassian JIRA OnDemand customers to integrate Aha! with JIRA to keep product management and engineering teams in sync. Aha! is proud to be one of the first 15 companies to launch an add-on for the new Atlassian Connect framework. The new Aha! add-on and integration is available immediately.

Creating great software is invigorating. Product managers and engineers should be the happiest people on earth. But most companies never benefit from their love of innovation, because they are beaten down by soft strategies, weak tools and squishy communication. The new Aha! integration with JIRA solves this problem by making it easy to set a winning product plan, share visual roadmaps, articulate features and requirements, and build what matters.

"If you have MVPd yourself to an unsatisfactory product, it might be time for an Aha! moment," said Aha! co-founder and CEO, Brian de Haaff. "If you still use Microsoft (News - Alert) Word, Excel, PPT, and napkins to share ideas and lead product; you know there must be a better way. Aha! is for you and our new integration with JIRA makes it the obvious choice for product development teams everywhere."

The integration with JIRA is based on Atlassian's powerful new Connect framework, which makes it easy for partners to build add-ons that integrate directly into the JIRA OnDemand user interface. Atlassian Connect goes beyond standard APIs and allows Aha! and JIRA users to take advantage of a bi-directional integration between the two aplications. It also provides multiple UI integration points, so users can send issues from JIRA to Aha! or map releases and features from Aha! to epics and stories in JIRA. The whole time, both systems stay up-to-date as status changes are made.

"Powerful integrations with products like Aha! are a key ingredient to the success of thousands of software development teams using JIRA," said Nick Wade, director of Atlassian Marketplace. "This powerful tool for product managers demonstrates the viability of Atlassian Connect and exemplifies the many add-ons available in the Atlassian Marketplace to help teams get more from JIRA."

Aha! is cloud-based software that turns product managers into heroes. It enables product teams to set their vision based on their market and customer insights. It then encourages teams to map key strategic goals and initiatives to releases and features to ensure that business objectives will be met. Aha! also combines multiple innovative technologies to capture and visualize all of the ideas about what features should be added to the product. This ensures product development team members can work together to prioritize key features in their sprints.


The Aha! add-on is immediately available for Atlassian JIRA OnDemand customers to install from the Atlassian Marketplace ( Customers without an Aha! account can sign up for a free trial of Aha! ( to get started with the integration.

Sign up for a free trial of Aha! ( and get going in minutes.

Install the Aha! for JIRA add-on ( and create beautiful software.

About Aha!

Aha! is the new way to build brilliant roadmaps. Building software is invigorating and product managers should be the happiest people on earth. Our beautiful, cloud-based software helps make product and engineering managers heroes by enabling them to set product strategy, visualize and share roadmaps, and articulate features so their product development teams can build what matters. Aha! was founded by Silicon Valley veterans and software development experts, Brian de Haaff and Dr. Chris Waters, whose last two companies were acquired by Aruba Networks (News - Alert) [ARUN] and Citrix [CTXS] respectively. The team has founded or been early employees of six cloud-based technology companies and has a total of 15 issued patents. Aha! serves many of the best-known software and Web companies and is based in Menlo Park, Ca. Sign up for a free trial at to get your product mojo back.

Keep up-to-date with Aha! and the team.

Twitter (News - Alert): @aha_io and @bdehaaff



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