[February 25, 2014] |
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C-SAM and HyperSoft to Announce the Development of NFC- and Barcode-based Coupon Services with KDDI for the Japanese Beauty Salon Market
BARCELONA, Spain --(Business Wire)--
C-SAM,
Inc. and HyperSoft Co., Ltd. today announced the development of a new
value added service with KDDI (News - Alert) CORPORATION for the "Salon
de Wallet" application - a mobile membership card application for
the Japanese beauty salon market. The application will allow for NFC-
(near field communication) and Barcode-based coupon redemption to
acquire new customers and to facilitate revisits of existing users to
the salon.
"Salon de Wallet" has originally been developed by C-SAM and HyperSoft
in cooperation with DNP (Dai Nippon Printing Co., Ltd.) to manage
multiple membership cards of beauty salons based on barcode. Each
customer's beauty profile and transaction history is captured, enabling
salon owners to communicate directly with each customer. Customers can
view their reward point status, make appointments, receive beauty tips,
feeds for beauty, healthcare, fashion, and gourmet, free-sampling and
other lifestyle trends, and also access an exclusive e-commerce site
where they can shop at the salon. Furthermore, they can take a picture
(hair, nail and face) after the beauty session in the salon and save it
to their personalized beauty album or share it via social networks.
The "Salon de Wallet" app is based on C-SAM's mobile transaction
platform (MTP) and is fully integrated into HyperSoft's POS
(point-of-sale) system, serving more than 7.5 million customers in more
than 2,200 beauty salons in Japan. For the new NFC- and Barcode-based
coupon service, KDDI adds its Trusted Service Management (TSM) solution
and NFC mobile technologies. HyperSoft will promote the coupon services
to the beautysalons with C-SAM, and DNP provides the NFC reader/writers
to the beauty salons through HyperSoft.
"We are proud that our cooperation with HyperSoft and DNP has been
expanded and with the addition of KDDI's services will lead to a new
juicy product that will influence the beauty salon market in Japan,"
said Felix Marx, Chief Executive Officer, C-SAM. "We look forward to
continuing our work to offer new mobile solutions for the Asian and the
worldwide markets."
Hiroyuki Shinchi, Chief Executive Officer, HyperSoft, stated, "Our
current solutions 'Salon de Net' and 'Salon de Wallet' have been very
strong positioned to maintain the relationship with existing customers
in the beauty salon market. Our solutions will be more powerful by this
VAS, NFC and Barcode based coupon service, for attracting customers
based on these three companies' technologies and each strong assets in
the market."
C-SAM and DNP will showcase the NFC-based coupon demo for the "Salon de
Wallet" application at Mobile World Congress in Barcelona February
24-27, at the DNP booth 1F21.
Earlier this week MasterCard (News - Alert) announced it has entered into an agreement
to acquire C-SAM to speed the development and deployment of mobile
wallets and payment solutions globally. More information can be found at http://newsroom.mastercard.com/press-releases/.
About C-SAM
C-SAM, Inc. is a pioneer in secure mobile transactions technology. The
company provides turnkey services to carriers, banks, merchants,
settlement networks, healthcare providers, and large infrastructure
providers. C-SAM has launched commercial services in the US, Japan,
Vietnam, India, Singapore, and Mexico. For more information, visit
http://www.c-sam.com
or follow us on Twitter (News - Alert) at @c_sam_inc.
About HyperSoft
HyperSoft provides beauty salon merchants with specialized POS system,
operation management system and CRM (Customer Relations Management) for
beauty salon industry (Hair salon, Nail salon, Beauty massage and
treatment, etc.). HyperSoft has over 2,200 beauty salons and serves 7.5M
salon users nationwide. Visit http://salondewallet.com
About KDDI CORPORATION (KDDI)
KDDI is one of the largest mobile communication service providers in
Japan, and provides mobile communication service platform, mobile
communication devices or mobile communication services including Near
Field Communications (hereinafter referred to as "NFC") services to
customers, such as coupon, ticketing, payment, etc.
About Dai Nippon Printing Co., Ltd. (DNP)
DNP is one of the world's largest comprehensive printing companies, with
annual sales of 1.447 trillion yen and approximately 39,445 employees as
of March 2013. DNP's wide range of businesses includes publication
printing, commercial printing, smart cards, business forms, network
business and electronic components. More information about DNP can be
found at www.dnp.co.jp/index_e.html
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