|[February 25, 2014]
New Research Finds 'Mobile Experiences' Top Consumers' Expectations for Brands
INDIANAPOLIS --(Business Wire)--
New research from the ExactTarget Marketing Cloud, from salesforce.com (NYSE:CRM), found
83 percent of consumers want a seamless experience across devices, but
54 percent said mobile website content today doesn't provide enough
Launched at Mobile World Congress (News - Alert)® in Barcelona, the 2014
Mobile Behavior Report uncovers new consumer perceptions and
behavioral patterns based on 470 survey responses and mobile usage data.
"Consumers are using smartphones as the dashboard to their life,
operating in a mobile-first world with a level of connectivity that is
unprecedented," said Michael Lazerow (News - Alert), chief marketing officer,
ExactTarget Marketing Cloud. "Today's hyper-connected consumer requires
companies to create personalized experiences and deliver value at each
touchpoint to increase brand loyalty and drive sales."
Additional findings include:
32 percent of consumers said they associate mobile with ease of use on
84 percent of consumers that have signed up for emails from a brand
over the past six months report making a purchase based on what they
eceived and 46 percent made a purchase through a mobile device
65 percent of tablet owners report using their tablet at the same time
as watching TV at least once a day
41 percent of tablet owners say they use their smartphone and tablet
simultaneously at least once a day
76 percent of consumers who opt-in for location-based sharing believe
it provides more meaningful content and 73 percent believe that
location sharing is somewhat or very useful
91 percent of smartphone users say they check email at least once a
day, 90 percent text, 76 percent use search and 75 percent use social
To download the ExactTarget Marketing Cloud 2014 Mobile Behavior Report, click
For more information on the 2014 Mobile Behavior Report, visit the ExactTarget
Marketing Cloud blog.
Watch the Salesforce ExactTarget Marketing Cloud demo
Like Salesforce ExactTarget Marketing Cloud on Facebook.
Follow @salesforce, @exacttarget and @marketingcloud on Twitter (News - Alert).
About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE:
CRM) is the leading 1:1 digital marketing platform, connecting companies
with customers in entirely new ways. Learn more at www.ExactTarget.com.
The ExactTarget and Salesforce names and logos are the exclusive
property of salesforce.com.
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