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New Research Finds 'Mobile Experiences' Top Consumers' Expectations for BrandsINDIANAPOLIS --(Business Wire)-- New research from the ExactTarget Marketing Cloud, from salesforce.com (NYSE:CRM), found 83 percent of consumers want a seamless experience across devices, but 54 percent said mobile website content today doesn't provide enough information. Launched at Mobile World Congress (News - Alert)® in Barcelona, the 2014 Mobile Behavior Report uncovers new consumer perceptions and behavioral patterns based on 470 survey responses and mobile usage data. "Consumers are using smartphones as the dashboard to their life, operating in a mobile-first world with a level of connectivity that is unprecedented," said Michael Lazerow (News - Alert), chief marketing officer, ExactTarget Marketing Cloud. "Today's hyper-connected consumer requires companies to create personalized experiences and deliver value at each touchpoint to increase brand loyalty and drive sales." Additional findings include:
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About ExactTarget Marketing Cloud The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the leading 1:1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com. The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.
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