[February 24, 2014]

CamMe, the Best App for Selfies, is Updated with New Gesture Features

PointGrab Ltd., the leader in advanced hand gesture recognition software solutions, has released exciting new updates to CamMe, the company's popular mobile app which lets anyone easily take group shots or the ultimate "selfie" from a distance without even touching their iPhone (News - Alert) or iPad. Already downloaded and enjoyed by more than one million people, the new features are available now as an update. New users can get the app for free on iTunes by visiting http://bit.ly/1eJ3jS7.

Additionally, the GSMA has nominated CamMe for "Most Innovative Mobile App" in the 2014 Global Mobile Awards. Winners will be announced at the 2014 Global Mobile Awards ceremony, which will be held at Mobile World Conference (MWC) in Barcelona.

CamMe's hand gesture capabilities allow users to capture every exciting moment whether they have their phone in hand or not. The application works from up to 16 feet away and requires the user to simply raise a hand and make a fist to begin the three-second countdown before the picture is taken. To view CamMe in action, check out the video detailing all of the exciting features and possibilities: http://youtu.be/vVyOrmQz69Q.

"Selfie was coined 2013's Oxford word of the year and continues to be a global obsession. From President Obama to Instagram fans everywhere, selfies are all the rage," said Assaf Gad, CMO at PointGrab. "It's our goal to make gesture control available across all platforms, Laptops, TVs and mobile. CamMe is just an example of the easy and practical way gesture technology is becoming a part of every consumer electronics user's life."

CamMe new features include:

• PhotoBooth - a function that will allow users to take several photos sequentially, similar to classic photo booth machines.
• FunShot - a new feature allowing users to enhance their pictures with a library of fun scenes cutouts and locations.
• Social sharing - extended sharing options in social networks such as Twitter and Facebook (News - Alert).
• A new user interface - updated with a new look and feel to align with iOS 7.
• Enhanced gallery with new photo editing functionalities.

"CamMe's more than one million downloads have proven that people are readily adopting gesture as a natural way to interact with their mobile devices," said Haim Perski, PointGrab's CEO. "PointGrab is excited to continue working with developers to see gesture be featured in various types of mobile apps via our enhanced mobile Software Development Kit."

PointGrab's mobile SDK supporting iOS 7 and Android (News - Alert) expands the previous advancements in gesture technology by providing a more accurate, organic feel to gesture recognition for mobile. The new SDK provides developers with an easy way to incorporate the successful hand gesture algorithm, including UI and control capabilities, into any new or existing mobile and gaming applications. Mobile developers interested can apply to join the developers program to receive the enhanced gesture SDK by visiting http://pointgrab.com/developer/.

In addition to mobile apps, PointGrab's existing market-leading gesture solutions, commercially available since 2010, are currently integrated into millions of consumer devices through many of the world's top OEMs and brands such as Samsung, Lenovo, Acer (News - Alert), TCL, Skyworth and Fujitsu.

About PointGrab

PointGrab is a leader in advanced hand gesture recognition solutions offering a natural and intuitive way of interacting with consumer devices. PointGrab's software solution enables TVs, PCs, tablets, smartphones and home appliances to be operated by a natural user interface using hand shapes and movements. Frost & Sullivan recognized PointGrab's innovative technology with the 2013 European Technology Innovation Award for its achievements in gesture recognition for consumer electronics.

PointGrab's sophisticated machine-learning algorithm for hand recognition, tracking and motion is superior in its accuracy, reliability, range, lighting and background conditions. PointGrab's proprietary Hybrid Action Recognition technology enables a device to better anticipate, understand and analyze a user's body language. The system can detect and analyze complex situations of shapes and motion as well as differentiate gestures from 'look-alike' gestures to make the whole experience more reliable, accurate and effective. PointGrab's advanced software can be integrated as an end-to-end solution or as SDK, and is available on Linux, Android, Windows, iOS, and OS X platforms.

PointGrab's market-leading solutions have been commercially available since 2010 and are currently integrated into millions of consumer devices through many of the world's top OEMs, brands such as Samsung (News - Alert), TCL, Lenovo, Acer, Skyworth, Fujitsu, Intel and others.

Founded in 2008, PointGrab is headquartered in Tel Aviv, with representatives across the globe. For more information: www.pointgrab.com.

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