|[February 23, 2014]
World's Best-Selling Nameplate Gets Even Better: Ford Reveals Sophisticated New Focus with 1.0-Liter EcoBoost
DEARBORN, Mich. --(Business Wire)--
The 2015 Ford Focus, the world's best-selling nameplate, is expected to
hold onto this coveted title with a bold new look that emulates other
recent Ford vehicle designs and more advanced technologies that improve
driver comfort and safety.
Redesigned Ford Focus delivers 1.0-liter EcoBoost(R) engine, new exterior design, completely revised interior and advanced new technologies for improved customer comfort and safety. (Photo: Business Wire)
The new look and added technologies were revealed today at the Mobile
World Congress in Barcelona, the world's largest exhibition for the
"We have taken the title of world's best-selling nameplate to impressive
new heights with the redesigned Focus," said Joe Hinrichs, Ford
executive vice president and president of The Americas. "Its combination
of compelling, modern design and the most high-tech interior in the
class will appeal to contemporary consumers who desire a small car with
very sophisticated features. What makes Focus so attractive to consumers
today - being great to drive, delivering exceptional fuel economy and
value, and offering leading-edge in-car technologies - is amplified with
the new Focus."
Award-winning 1.0-liter EcoBoost
In addition to a host of styling and technological advances, the new
Focus will offer the remarkably efficient, fun-to-drive, award-winning
1.0-liter EcoBoost® engine with a six-speed transmission -
surpassing the fuel efficiency of the previous model, and once again
raising the bar amongst the competition. Twice already, automotive
journalists have named Ford's 1.0-liter EcoBoost powerplant
International Engine of the Year, for 2012 and 2013.
"The 1.0-liter EcoBoost engine is proof that excellent fuel economy and
performance can come in one package," said Raj Nair, Ford group vice
president, global product development. "Focus is already known for
bringing together efficiency and fun, and our latest addition will bring
consumers a whole new level of enjoyment - on the road and at the pump."
The smallest engine in the company's growing EcoBoost family will
increase the choice for Ford customers in the United States, as Fiesta
is already available with the 1.0-liter EcoBoost engine.
In Europe, where it is already on five nameplates, the 1.0-liter
EcoBoost accounts for 32 percent of sales of the current-generation
Focus and 26 percent of Fiesta sales this year. Robust demand for the
1.0-liter in Europe has prompted Ford to double production capacity at
its state-of-the-art plant in Cologne, Germany, to more than 1,000
engines a day.
EcoBoost technology combines smaller-displacement engines with
turbocharging, diect injection, variable valve timing and proprietary
Ford software to bring customers outstanding performance and fuel
economy. Ford EcoBoost engines can deliver significantly better fuel
economy than larger-displacement gasoline engines.
Stylish new Focus
The new Focus will arrive with a more stylish, bold look. It features a
restyled hood and grille, signature lighting for the headlamps and
taillamps, new rear lamp clusters and a restyled trunk lid. Four-door
and five-door versions will be available in the United States.
Inside, colors and materials have a clean, modern look, with satin
chrome detailing, new seat trims, switches and an available heated
steering wheel. Storage is improved with a new center console
incorporating adjustable cupholders, and a new, easier-to-access glove
A package of sensors brings a new level of convenience for compact car
customers by adding driver-assist technologies including a rearview
camera and an available Blind Spot Information System (BLIS®)
Standard on Focus for the first time, the rearview camera will appear on
either a 4.2-inch screen or the 8-inch screen that comes with MyFord
BLIS uses two multiple-beam radar modules, the same used with
cross-traffic alert, which are packaged in the rear quarter panels, one
on each side. The radar identifies when a vehicle enters the defined
blind spot zone and illuminates an indicator light on the corresponding
sideview mirror, providing a warning that a vehicle is approaching.
Should a Focus driver start to drift out of the current lane without a
turn signal on, the available lane-keeping system provides a warning
through a series of steering wheel vibrations that mimic a rumble strip.
If the unintended lane departure is not corrected by the driver, the aid
function of the system actively applies steering torque to help the
driver direct the car back toward the center of the current lane.
New Focus drivers will also have access to powerful new capabilities
thanks to a host of new functions developers can integrate as they
modify their apps to communicate with enhanced SYNC® AppLink™.
Android and iOS smartphone owners can download more than 60
AppLink-enabled apps from the Apple (News - Alert) App Store and Android market.
New functions include:
Connected apps can access a variety of real-time vehicle data such as
speed, acceleration, odometer and location information that can be
used by the app to further customize and personalize the user
experience. For example, access to the in-vehicle GPS signal can
enable more precise and accurate location-based services than phone
More consistent user experience thanks to voice pass-through
capability. This enables developers to use on-device or cloud-based
voice-recognition systems to evaluate driver commands, meaning drivers
can use the same set of voice commands to control an app when
connected to the vehicle as they would use when not connected
Notifications read aloud as a driver enters the car, with no need to
touch the phone. Best of all, alerts are available any time a mobile
device is connected to SYNC AppLink, even if the app is not currently
active. This means a driver could get an alert about a traffic jam
ahead while listening to the radio or using another app
In addition to the many advancements in exterior styling, interior
design, powertrain and technology, the new Focus will also benefit from
suspension and chassis upgrades. These include a new shock absorber
valve design providing improved interior quietness, a new electronic
stability program system with less intrusion and improved comfort, and a
change to the rear suspension to give drivers a more connected feel to
The 2015 Ford Focus goes on sale in the second half of 2014.
About Ford Motor Company (News - Alert)
Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 181,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
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