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Oral-B® Debuts World's First Available Interactive Electric Toothbrush at Mobile World Congress 2014CINCINNATI --(Business Wire)-- Oral-B® will introduce its interactive electric toothbrush - the world's first of its kind with Bluetooth 4.0 connectivity - at Mobile World Congress (News - Alert) 2014 beginning Monday, February 24. As an essential element to the well-connected bathroom, the product will be showcased in the GSMA (News - Alert) Connected City exhibition space, a realistic city environment showcasing cutting-edge mobile products and services for the increasingly connected life. Available for purchase in limited quantities this spring, the product is poised to set a new standard in personal oral care. The Oral-B® interactive electric toothbrush and Oral-B® App utilize two-way communication to make for better brushing sessions: the app doesn't just receive your brushing data, it can also program personal settings on your toothbrush. (Photo: Business Wire) This new innovation gives you unprecedented control over your oral care, and in turn, the outcome of your dental appointments. Via Bluetooth 4.0 technology, the interactive electric toothbrush connects to the Oral-B App that provides real-time guidance while you brush, and records brushing activity as data that you can chart on your own and share with dental professionals, helping to create smarter and more personalized brushing routines. Features & Benefits of the Oral-B App
"Oral-B has been a leading innovator in oral care for more than 60 years, and we're proud to introduce this new interactive electric toothbrush with Bluetooth 4.0 connectivity, which was developed in conjunction with leading dental experts around the globe," said Wayne Randall, Vice President, Global Oral Care at Procter and Gamble. "It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one." Oral-B's participation in the GSMA Connected City marks the first time an oral care brand has debuted its mobile capabilities at Mobile World Congress, the largest and most premier exhibitor in mobile developments. "The GSMA Connected City was created to showcase the most innovative developments in mobile technology and demonstrate how they will have a positive impact on people's lives. So we are delighted to welcome Oral-B," said Michael O'Hara, Chief Marketing Officer, GSMA. "The progress of connected devices and machine-to-machine communications continues to grow at an incredible pace, shaping the world around us and we hope that visitors to the City will be inspired by what they see this year." The Bluetooth 4.0 technology will be available in a variety of Oral-B electric toothbrushes, including the new sophisticated and elegant Oral-B SmartSeries.™ Features & Benefits of the New SmartSeries with Bluetooth Connectivity 4.0
The new Oral-B interactive electric toothbrush with Bluetooth 4.0 connectivity and the Oral-B App will be available in limited quantities in Germany this spring, with a global rollouts - including the SmartSeries - launching in June 2014. The new Oral-B App will be available in iOS in May, and in Android in August. For more information on the new SmartSeries and other Oral-B electric toothbrushes with Bluetooth 4.0 connectivity, visit connectedtoothbrush.com.
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